GROWTH BRANDS
WINE ESTABLISHED GROWTH BRANDS ( 000 9-Liter cases )
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’ 22 /’ 23 |
Brand |
Supplier |
2022 |
2023p |
% Chg |
Kim Crawford Constellation Brands 1,829 1,840 0.6 % Bread & Butter WX Brands 1,350 1,495 10.7 % Mionetto Freixenet Mionetto USA 895 960 7.3 % Whitehaven Gallo 740 810 9.5 % Sonoma-Cutrer Duckhorn Wines 533 580 8.8 % Ferrari Carano Foley Family Wines 448 454 1.3 %
RISING STAR
“ Josh Cellars Prosecco , a Rising Star , ran an
in-store cocktail solution program , developing a variety of unique and approachable drink recipes to help drive display during the spring time period .”
– SARAH GORVITZ , VICE PRESIDENT OF COMMUNICATIONS FOR PARENT COMPANY DEUTSCH FAMILY WINE & SPIRITS
gram , developing a variety of unique and approachable drink recipes to help drive display during the spring time period , says Gorvitz .
The company will support the prosecco with an advertising campaign during 2024 holiday , “ which is the key selling period for sparkling ,” she adds . Josh Cellars Prosecco will also be poured at key experiential tour events at music festivals across the country .
GETTING THE EDGE
Bringing younger legal age drinkers into the wine world has been a challenge in recent years . Unconventional brand names and themes often have an edge . For instance , Unshackled from The Prisoner Wine Co . describes itself as “ A California wine brand for those who would rather express themselves
WINE COMEBACK BRANDS ( 000 9-Liter cases )
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’ 22 /’ 23 |
Brand |
Supplier |
2022 |
2023p |
% Chg |
Bota Box DFV Wines 11,710 12,285 4.9 % Real Sangria ( Cruz Garcia - Real ) Shaw-Ross Int ' l Importers 631 632 0.2 %
Source : The Beverage Information Group ' s 2024 Industry Overview Handbook ( P ) Preliminary
than conform .” The Constellation Brands wine took a Rising Star award this year .
“ Younger LDA wine drinkers are looking for alternatives to traditional wine culture , which some see as ‘ dusty ’,” says Vu . Foley ’ s Fast Track brand Banshee “ offers this demographic an edgy , cool and independently minded brand , backed by top-scoring , cool-climate wines at approachable price points ,” he notes . “ It is currently the second-fastest-growing brand in the top 20 , up 52 %.”
How does the company reach these drinkers ? “ Our Rock Like a Banshee platform uses music to connect through live experiences and social content , which resonates with the younger wine-drinking demographic ,” says Vu .
Foley extended the Rock Like a Banshee program to rooftop winemaker dinners in Sacramento , New York and Chicago this past year , he adds . “ We will also continue building our Rock Like a Banshee platform , bringing Banshee to culturally relevant events in rock music , whether it is the Grammys , live concerts or music festivals .”
Banshee plans to continue its leadership in cool-climate pinot noir with the launch of its Santa Barbara County appellation pinot noir .
“ We have made this an on-premise exclusive , as younger consumers continue to embrace dining out ,” says Vu .
BETTER-FOR-YOU BOTTLES
Several wines have benefitted from the burgeoning low- / no-alcohol movement . Alcohol-removed wine brand Fre , from Trinchero Family Estates , has been a category leader and innovator for more than 30 years . The Fast Track winner this past October launched “ mini ” single-serve wines in 187−ml . formats in the chardonnay and cabernet sauvignon varietals .
Bread & Butter Wines , an Established Growth winner this year from WX Brands , in April 2024 announced the launch of Bread & Butter Sliced . The new chardonnay , which has just 85 calories per serving and 9 % ABV , is the first sub-line for Bread & Butter .
Bota Box Breeze , a wine lower in calories , carbohydrates and alcohol from premium boxed wine brand Bota Box , won a Rising Star this year . Launched in 2021 , Bota Box Breeze is now the leading light wine brand , says marketing director Andrew Blok .
16 Beverage Dynamics • Summer 2024 www . beveragedynamics . com