Beverage Dynamics Summer 2024 | Page 13

GROWTH BRANDS
2024 ,” Sengara adds , “ we will remain agile in this channel and continue to look for unique and exciting ways to reach our consumers online .”
LIQUID TO LIPS
For the constant talk of digital this and social that , nobody will deny that the old saying , “ Liquid to lips ,” remains extremely relevant . Particularly in our post-pandemic world , as people joyously return to fairs and festivals , seeking the on-premise experiences that they missed for years .
“ On the trade and shopper side of things , we ramped up our events presence and were on site nearly every weekend of the year at one or more events around the country meeting new people and bringing the BuzzBallz brand to festivals , tastings and other social gatherings ,” says Bouldin .
Echoing Bouldin is Jenny Manger , Marussia Beverages U . S . portfolio director , which is behind the Rising Brand winner Mozart Chocolate Liqueur .
“ Getting liquid to lips was a big driver for the Mozart Chocolate Collection ,” she says , “ between in-store tasting events , brunches , happy hours and consumer events . It was key for us to showcase the versatility of Mozart — as a neat pour , on the rocks , in a Martini , in coffee and in cocktails .
SPIRITS ESTABLISHED GROWTH BRANDS ( 000 9-Liter cases )
’ 22 /’ 23
Brand
Supplier
2022
2023p
% Chg
Tito ' s Handmade Vodka Fifth Generation 11,603 12,186 5.0 % Fireball Sazerac Company 7,193 7,313 1.7 % Maker ' s Mark Beam Suntory 2,310 2,450 6.1 % Platinum 7X Sazerac Company 1,999 2,023 1.2 % Bulleit Diageo North America 1,765 1,849 4.8 % Hornitos Beam Suntory 1,640 1,716 4.6 % Knob Creek Beam Suntory 543 561 3.3 % Basil Hayden ' s Beam Suntory 533 544 2.1 % Four Roses Four Roses Distillery 420 440 4.8 % Elijah Craig Small Batch Heaven Hill Brands 402 406 1.0 %
Source : The Beverage Information Group ' s 2024 Industry Overview Handbook ( P ) Preliminary
Communicating directly with the consumer and letting them know that we have a chocolate liqueur for everyone .”
In terms of attracting consumers to seek out and taste your brand , as another old saying goes , “ if you build it , they will come .” As such , “ We ’ re very excited about the upcoming opening of the new Jefferson ’ s distillery and visitor experience , which will be a 115,000 barrel-a-year facility that will be one of the most sustainable distilleries ever built ,” says Johnson . “ The distillery is nestled on approximately 250 acres in beautiful Marion County , a place that has a rich bourbon distilling history .”
Accordingly , many companies have build sizeable visitor centers , or “ brand homes ,” that attract tourism while exposing new people to the products .
“ Ole Smoky continues to stay at the forefront of the spirits industry and hold their consistent title as the most visited distillery in the world ,” says Will Ensign , vice president of marketing for Ole Smoky Distillery , which took home an array of Spirits Growth Brands awards .
“ In addition to their focus on product innovation and quality , Ole Smoky credits a significant portion of their success to the vibrant atmosphere , hospitable employees and exciting events and promotions at their four distillery locations .”
RISING STAR
@ MozartChocolateUSA WWW . MOZARTCHOCOLATELIQUEUR . COM
Imported by Marussia Beverages USA | Cedar Knolls , NJ ABV : 15 % - 17 % | Please Drink Responsibly www . beveragedynamics . com Summer 2024 • Beverage Dynamics 13