DATA DRIVEN
18 % 16 % 14 % 12 % 10 % 8 % 6 % 4 % 2 % 0 %
WHAT CATEGORY’ S INCREASE IN SALES IS MOST IMPACTING YOUR BUSINESS RIGHT NOW?( TOP 5)
8.1 %
Domestic Beer
16.20 %
Craft Beer
5.4 %
16.2 %
ON-PREMISE
13.5 %
5.4 %
8.1 %
13.5 %
Vodka Whiskey Tequila Ready-to-Drink( RTD) cocktails Non-alcoholic Mocktails / beer alcohol-free
5.4 %
Other
HOW WOULD YOU CHARACTERIZE YOUR MOST RECENT QUARTERLY BEVERAGE SALES RELATIVE TO PLAN?
Below plan 25.8 %
ON-PREMISE Above plan 9.7 %
On plan 64.5 %
|
|
OFF-PREMISE |
|
|
30 %
25 %
20 %
15 %
10 %
5 %
0 %
6.5 %
Domestic Beer
|
4.3 %
Imported Beer
|
10.9 %
4.3 %
8.7 %
6.5 %
8.7 %
Craft Beer Vodka |
Whiskey Tequila |
Hard seltzers / flavored |
malt beverages |
28.3 %
Readyto-Drink( RTD) cocktails
8.7 %
THC / CBD-infused beverages
6.5 %
Other
|
OFF-PREMISE
Below plan 50 %
Above plan 10 %
On plan 40 %
|
12.% 10 % 8 % 6 % 4 % 2 % 0 %
25 % 20 % 15 % 10 % 5 % 0 %
WHAT CATEGORY’ S DECLINE IN SALES IS MOST IMPACTING YOUR BUSINESS RIGHT NOW?( TOP 5)
11.4 %
Domestic Beer
23.3 %
Source: The Beverage Information Group
SURVEY DATA was collected from readers of Beverage Dynamics, Cheers and Beverage Wholesaler in conducted in January 2026, as part of the quarterly Pulse surveys that track industry trend / sentiment data. Additional industry data and analysis is available— visit epgacceleration. com to find out more.
www. beveragedynamics. com
8.6 % 8.6 % 8.6 %
Imported Beer
11.6 %
Sparkling Wine
ON-PREMISE
11.4 %
14.0 %
8.6 % 8.6 %
Rose Whiskey Gin Other
OFF-PREMISE
9.3 % 7.0 % 7.0 %
Domestic Beer Craft Beer Red Wine Whiskey Gin Brandy / Cognac
AT THIS TIME, HOW WOULD YOU CHARACTERIZE YOUR OUTLOOK FOR SALES FOR THE REMAINDER OF 2025?
ON-PREMISE
Likely be Below Expectations 16.1 %
Likely Meet Expectations 64.5 %
Likely Exceed Expecations 19.4 %
OFF-PREMISE
Likely be Below Expectations 37.5 %
Likely Exceed Expectations
15 %
Likely Meet Expectations 47.5 %
Spring 2026 • Beverage Dynamics 9