“ When people walk into Socialize, I want them to immediately think,‘ Whoa, okay, I’ m definitely coming back here.” – Gundeep“ G” Singh, owner
Socialize Modernizes the Industry
As with any business, the beverage alcohol retail industry is always evolving. From shops that appeared dark and dingy up to the‘ 90s, to the bright and friendly makeovers of the‘ 00s, to modern layouts that emphasize experience, these stores impressively adapt and improve with the times.
“ When people walk into Socialize, I want them to immediately think,‘ Whoa, okay, I’ m definitely coming back here.” – Gundeep“ G” Singh, owner
Look no further than Socialize in Maryland. This family business, with leadership that has successfully combined two generations, represents the cutting edge of beverage alcohol retail in 2026.
“ When people walk into Socialize, I want them to immediately think,‘ Whoa, okay, I’ m definitely coming back here’,” says Gundeep“ G” Singh, second generation owner.
Socialize operates six stores in Maryland, including Baltimore locations. Anyone who has visited this business knows exactly what Singh is talking about. This is a beverage alcohol retailer that truly stands out from the rest.
It all began in the early 2000s, when Singh was in high school. His father bought their family’ s first li-
16 Beverage Dynamics • Spring 2026 www. beveragedynamics. com