DATA DRIVEN
20 % 18 % 16 % 14 % 12 % 10 % 8 % 6 % 4 % 2 % 0 %
25 %
20 %
15 %
IF YOU COULD EXPAND MENU SPACE FOR ONE CATEGORY RIGHT NOW , WHAT WOULD IT BE ?
19.0 % 19.0 %
Craft Ready-to-Drink Red Beer ( RTD ) Wine cocktails
21.4 %
14.3 % 14.3 %
17.9 % 17.9 %
ON-PREMISE
OFF-PREMISE
14.3 %
9.5 % 9.5 %
Other |
Whiskey |
Tequila |
Domestic |
|
|
|
Beer |
4.8 % 4.8 % 4.8 %
Imported Beer
Vodka
HOW WOULD YOU CHARACTERIZE YOUR MOST RECENT QUARTERLY BEVERAGE SALES RELATIVE TO PLAN .
Below plan
23.8 %
ON-PREMISE
On plan
57.1 %
Above plan 19 %
|
10 %
5 %
|
10.7 % |
7.1 % 7.1 % |
OFF-PREMISE |
0 % |
Ready-to-Drink ( RTD ) cocktails |
Whiskey |
Tequila |
Other |
Mocktails / |
Craft Beer |
|
|
|
alcohol-free spirits |
|
|
Sparkling Wine |
Above plan
13.8 %
|
WHAT CATEGORY ’ S DECLINE IN SALES IS MOST IMPACTING YOUR BUSINESS RIGHT NOW ? ( TOP 5 ) |
Below plan 31 % |
25 % 20 % |
19.0 % |
On plan
55.2 %
|
10 % |
4.8 % 4.8 % 4.8 % 4.8 % 4.8 % 4.8 % 4.8 % 4.8 % 4.8 % 4.8 % |
0 %
25 %
20 %
15 %
10 %
5 %
0 %
Domestic Whiskey Other Imported Beer
Beer
22.6 %
Red Wine
16.1 %
Domestic Beer
Craft Beer
Red |
Sparkling
Rose
|
Cordials Brandy / |
Wine |
Wine |
Cognac |
OFF-PREMISE
9.7 % 9.7 % 9.7 % 9.7 %
Ready-to- Drink
Non-alcoholic beer
Mocktails / alcohol-free spirits
6.5 % 6.5 %
Craft Beer |
Gin |
Hard |
Other |
Whiskey |
Brandy / Cognac |
|
|
seltzers / flavored |
|
|
|
|
|
malt beverages |
|
|
|
SURVEY DATA was collected from readers of Beverage Dynamics , Cheers and Beverage Wholesaler in January 2025 as part of the quarterly Pulse surveys that track industry trend / sentiment data . Additional industry data and analysis is available — visit epgacceleration . com to find out more .
Source : The Beverage Information Group
www . beveragedynamics . com Spring 2025 • Beverage Dynamics 7