“ Systems are becoming more advanced , with some of the AI technology being able to detect people or comb through hours of footage to find someone .”
“ Systems are becoming more advanced , with some of the AI technology being able to detect people or comb through hours of footage to find someone .”
– DAVE GUSTAFSON , VP OF HARDWARE AT RHOMBUS
they leave your store with the goods .
This is a belief that David Marberger also stands by . As the owner of Bay Ridge Wine & Spirits in Annapolis , Maryland , he relies heavily on his staff “ above and beyond any system we can put into place .”
But you also need to make sure you hire good employees who work according to sound policies and procedures . All prospective employees should undergo preemployment background screening . It ’ s also important to review incidents to assure that policies and procedures are adequate and sufficient and are being followed .
Aside from the employees , Marberger also has an extensive network of cameras lining the facility and even hires offduty city police officers for Fridays and Saturdays � the store ’ s two busiest days .
Purchasing expensive technology to increase the security in your beverage store can be arduous for smaller businesses , which is another reason why Marberger relies heavily on his staff to protect the merchandise in his store .
“ Any other major updates to secure our business from either theft or overnight break-ins would require an extensive amount of money ,” he says . “ I know other retailers who pay somebody to sit and watch video footage for eight hours a day . I just don ’ t see that as being financially viable .” Warren notes that the best way to keep your employees protecting your store is to provide them with the right training .
“ The most important thing is staff training and maintaining awareness of the store and all occupants ,” he says . “ Greeting customers and providing quality customer service not only helps your business reputation , but also gives an opportunity to disrupt any potential shoplifters .”
VIDEO SURVEILLANCE
Almost every retailer has a security camera system installed in their store . And with the wide availability of doorbell cameras , thousands of homes across the U . S . even have them , too .
Security cameras have greatly evolved over the years . What was once basic live video footage has unfolded into advanced technology that utilizes AI to detect suspicious activity .
“ When you think about traditional cameras , you think about maybe a door sensor or control sensors inside of a building ,” says Dave Gustafson , VP of Hardware at Rhombus , a security system solutions provider . “ But these systems are becoming more advanced , with some of the AI technology being able to detect people or comb through hours of footage to find someone .”
THE U . S . DRINKING SEGMENTS Moderate Socializer • Aspirational Urbanite Casual Drinker • Value Seeking Beer Enthusiast Comfortable Urbanite • Affluent Urban Adventurer
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