IN THIS ISSUE

Volume 137 , No . 1 • Spring 2024

COURT LIQUORS

An evolution in alcohol retail variety By Kyle Swartz Photos by Equi-Photo , Inc .

RTDS GET SOME SPIRIT

The latest in a booming category By Krystina Skibo

ON THE COVER !

HOW LONG CAN TEQUILA ’ S GROWTH LAST ?

Plus the latest trends in 2024 By Kyle Swartz

GIN ’ S TIME TO SHINE

Where this spirit has caught on By Melissa Dowling

THE TROUBLE WITH WINE

Where are the younger consumers ? By Marina Velez

4 Editor ’ s Note

5 On The Web

6 Data Driven

Tequila Keeps Ticking By Melissa Dowling

8 Retail Strategies

The Three D ’ s of Retail Marketing By Tom Shay

9 Vinsights

Making Sense of Fortified Wines By Marnie Old

27 Wine Review : Old World Wines

29 On The Shelf

Beverage Dynamics ( USPS-505-810 ) ( ISSN-1523-0392 ) is published four times per year Spring , Summer , Fall and Winter by Beverage Information Group , a division of EPG Brand Acceleration , 7760 France Ave S , Suite 810 , Bloomington , MN 55435 . Periodicals postage paid at Minneapolis , MN and additional mailing offices . Postmaster : Send address changes to Beverage Dynamics , P . O . Box 96 Port Jervis , NY 12771-0096 . Subscriptions : Single copies $ 12 U . S . Subscription rates : 1 year , $ 47 U . S . All subscriptions payable in U . S . dollars . Payment must accompany order . Call the Beverage Dynamics customer service number at 763-383-4492 or email customerservice @ epgacceleration . com . Editorial : © Copyright 2024 by EPG Brand Acceleration , 7760 France Ave S , Suite 810 , Bloomington , MN 55435 . Reproduction without the express written consent of the publisher is prohibited . Not responsible for return of unsolicited materials . EPG Brand Acceleration publishes Beverage Dynamics , Cheers , StateWays , Wine & Spirits Industry Marketing , Liquor Handbook , Wine Handbook , Beer Handbook , Industry Overview , and Licensed Beverage Fact Book .

www . beveragedynamics . com Spring 2024 • Beverage Dynamics 3