Beverage Dynamics September-October 2021 | Page 40

Table of Contents
10 ALCOHOL BRANDS FROM FEMALE CELEBRITIES
WSET EXAM ENROLLMENT COUNT BY GENDER BY ACADEMIC YEAR
Women In Beverage
Table of Contents

3 FIRST SIP Hear Them Roar

6 WHO RUNS THE WORLD

Profiles of influential women in the beverage industry
6 Julie Momose 7 Margaret Jabour 7 Fawn Weaver 8 Julie Milroy 8 Bridget Albert 9 Jennifer Burke 10 Maggie Kimberl 11 Caterina Sacchet 11 Lynnette Marrero 11 Ivy Mix 12 Brandi Pollock 13 Merrilee Kick 13 Jessica Cyr 14 Emily Wines 15 Maggie Timoney

Companies with more than 30 % WOMEN EXECUTIVES were more likely to outperform companies where this percentage ranged from 10 % to 30 %, and in turn these companies were more likely to outperform those with even fewer women executives , or none at all .

- MCKINSEY & CO ., “ DIVERSITY WINS : HOW INCLUSION MATTERS ,” MAY 2020

10 ALCOHOL BRANDS FROM FEMALE CELEBRITIES

WHO
WHAT
WHEN
Sarah Jessica Parker
Invivo X wine
2019
Kate Hudson
King St . Vodka
2019
Rita Ora
Próspero tequila
2019
Cameron Diaz
Avaline wine
2020
Vera Wang
Vera Wang Party prosecco
2021
Nina Dobrev and Julianne Hough
Fresh Vine Wine
2021
Kendall Jenner
818 Tequila
2021
Ellie Goulding
Served hard seltzer
2021
Mariah Carey
Black Irish cream liqueur
2021
Eva Longoria
Casa Del Sol tequila
2021

WSET EXAM ENROLLMENT COUNT BY GENDER BY ACADEMIC YEAR

100 % 90 %
42.7 43.7 43.4 43.9 45.7 46.4 45.7 46.2 44.9 46.8 47.8 48.8 49 48.7 48.8 50 50.8 50.4 47.9
80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 %
57.3 56.3 56.6 56.1 54.3 53.6 54.3 53.8 55.1 53.2 52.2 51.4 51 51.3 51.2 50 49.2 49.6 52.1
0 %
AY 03- 04
AY 04 / 05
AY 5 / 06
AY 0 6 / 07
AY 07 / 8
AY 08 / 9
AY 09 / 1 0
AY 10 / 11
AY 11 / 12
AY 12 / 13
AY 13 / 1 4
AY 14 / 15
AY 15 / 1 6
AY 16 / 1 7
AY 17 / 18
AY 18 / 1 9
AY 19 / 20
AY 20 / 21
AY 21 / 22
Male Exam Enrollments
Female Exam Enrollments
Source : Wine & Spirit Education Trust
4 2021 Women in Beverage