Beverage Dynamics November-December 2018 | Page 46

DATA

DATA

Driven

TRACKING SUSTAINABILITY IN-STORE

DURING OUR THIRD QUARTER VISUAL SURVEY of off-premise stores across the country , we took note of the incidence of sustainable products sections within outlets . We collected data from more than 700 locations in 26 markets to determine how prevalent signage for sustainable products is within stores .
Nationally , 20 % of outlets ( of all types ) surveyed contained a sustainable products section . That ’ s not to say the others didn ’ t stock sustainable wines or spirits , they just didn ’ t call out those products separately .
Looking by outlet type , sustainable sections were most common within liquor stores , where they were found in 29 % of surveyed outlets . Only 9 % of grocery stores and 2 % of drug stores stocked sustainable products separately .
The markets where these sections were most prevalent included a number in the northeast ( Philadelphia , Northern NJ , Buffalo and Metro NY ). No outlets surveyed contained sustainable sections in Denver or Detroit , and few were found in St . Louis and Los Angeles .
Beyond tracking sustainable products at retail , the visual survey looked at an overview of stocking by brand and category , shelf facings , pricing and other in-store metrics important to industry members seeking the latest data and insights .
Industry stats and analysis
SUMMARY BY OUTLET TYPE DOES THE OUTLET CONTAIN A SUSTAINABLE PRODUCTS SECTION ?
DRUG STORE
No 98 %
Yes 2 %
GROCERY STORE
MARKET OVERVIEW DOES THE OUTLET CONTAIN A SUSTAINABLE PRODUCTS SECTION ?
MARKET SUMMARY HIGHEST RATE OF SUSTAINABLE SECTIONS BY MARKET
Yes 9 %
No 80 %
Yes 20 %
MARKET
YES %
NO %
Philadelphia
89
11
N . New Jersey
57
43
Buffalo
47
53
NY Metro
46
54
Milwaukee
37
63
Tampa
31
69
Jax / Orlando
27
73
Baltimore
27
73
Miami
24
76
Houston
20
80
No 91 %
LIQUOR STORE
Yes 29 %
For more data and analysis , including information about the visual survey that collected these results about sustainable products at retail , visit BevInfoStore . com .
No 71 %
4 Beverage Information Group • Sustainability Guide 2018
www . BevInfoGroup . com