5 THE 2018 HOLIDAY
MERCHANDISING GUIDE
5
Each year , Beverage Dynamics collects the latest information about new products released for the holidays , as well as special packaging , value-adds and other merchandising strategies to entice holiday shoppers . Contact your local wholesaler for more information about obtaining these special holiday items for your store .
ABSOLUT LIMITED EDITION BOTTLES
Absolut vodka is releasing three limited-edition sequin bottles – Silver for the original vodka , Red for Absolut Grapefruit and Green for Absolut Lime . The MSRP for these holiday bottles has an SRP of $ 19.99 for 750-ml .
VINEBOX TWELVE NIGHTS OF WINE
This advent calendar contains 12 glasses of wine from around the world curated for the holiday season . Ten boxes also contain a “ golden bottle ” which gives the winning consumers a yearlong complimentary Vinebox subscription . SRP is $ 129 .
WHISTLEPIG PARLOR SKIS
WhistlePig Rye Whiskey and Parlor Skis have created a limited-edition set of skis for the upcoming holiday season . The bespoke skis are custom designed and include the Bos Hog V : The Spirit of Mauve logo . SRP of $ 2,000 for the skis , which come with a bottle of The Bos Hog V .
DIAGEO ANNUAL RARE SCOTCH WHISKIES
Diageo ’ s annual Special Releases Collection for 2018 includes ten whiskies sourced from distilleries across Scotland , including three available only in the U . S . market . The collection includes :
• Caol Ila Unpeated 15-year-old
• Caol Ila 35-year-old
• Carsebridge 48-year-old
• Inchgower 27-year-old
• Lagavulin 12-year-old
• Oban 21-year-old
• Pittyvaich 28-year-old
• The Singleton of Glen Ord 14-year-old
• Taliskier 8-year-old
• Cladach
Cladach is a blended single malt consisting of whiskies from six coastal distilleries . The word means “ shoreline ” in Gaelic . SRP for the special releases is up to $ 549 for a 750-ml . bottle .
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