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RECOGNIZING THE BEST IN ALCOHOL MARKETING FROM THE PAST YEAR
Our annual Advertising and Promotion Awards celebrate the best design and execution of branded content in the alcohol industry . These are the marketing efforts that most effectively and creatively earned the attention of consumers and trade last year .
This year as always , editorial staff from Beverage Dynamics and Cheers magazines judged numerous entries . We picked out what we considered the most-impressive campaigns . Winners in 2018 included spirits , wine and beer brands with phenomenal digital , physical and video marketing campaigns .
If you ’ re a marketer or advertising agency in the beverage alcohol industry , and you do not see your brands represented , check out the March / April 2019 issue of Beverage
Dynamics for info on how to enter next year ’ s competition . To all those who did take part in 2018 , we salute your creativity and give thanks for your continued participation .
And without further delay , here are the 2018 winners :
BEST CROSS- CATEGORY CAMPAIGN
( Minimum fi ve categories entered for one campaign )
FIRST Brand : Finlandia Company Name : Brown-Forman Brand Manager : Dallas Cheatham Agency : PriceWeber Creative Director : Marc Linquist Account Director : Robert Trinkle Account Supervisor : Kristen Ungru
SECOND Brand : Jack Daniel ’ s Tennessee Whiskey and Jack Daniel ’ s Tennessee Honey
Company Name : Brown Forman Marketing Director : Brittany Saito Brand Manager : Alicia Johnson , Grant Adams , Chuy Ostos Agency : FCB Creative Director : Quanah Humphreys and Migel Mayen Copywriter : Will Sharpe Art Director : Lauren Lenart
THIRD ( Tie ) Brand : Early Times Company Name : Brown-Forman Brand Manager : Dallas Cheatham Agency : PriceWeber Creative Director : Clint Martin Account Director : Robert Trinkle Account Supervisor : Kristen Ungru
THIRD ( Tie ) Brand : Evan Williams Bourbon Company Name : Heaven Hill Brands Marketing Director : Kate Latts Brand Manager : Julie Cole Agency : XenoPsi Creative Director : David Muldoon
Copywriter : Judd Cherry Art Director : Patrick Winfi eld Account Supervisor : Brock Whitfi eld Group Product Director Whiskey Portfolio : Susan Wahl
PRINT ADVERTISING
�CONSUMER PRINT AD
FIRST Brand : Laluca Company Name : Opici Wines Marketing Director : Mike Wolff Brand Manager : Amanda Panicali Creative Director : Ric Kinon
SECOND Brand : Coopers ’ Craft Company Name : Brown-Forman
www . beveragedynamics . com November / December 2018 • Beverage Dynamics 19