BROWN-FORMAN ' S 2023 WINNING BRANDS
CATEGORY Jack Daniel ' s Bonded Coopers ' Craft Jack Daniel ' s Ready to Drinks Herradura Old Forester Craft and SBBL Woodford Reserve Double Oaked Woodford Reserve El Jimador
YEAR Rising Star Rising Star Rising Star Fast Track Fast Track Fast Track Fast Track
Established Growth
Fords Gin in 2019 , announced in September that it was acquiring Gin Mare , a Mediterranean-style gin . Why ?
Jeremy Shepherd , promoted to Brown-Forman ’ s senior vice president / president USA & Canada in July 2022 , had previously served as the company ’ s vice president , general manager , for the U . K . and Ireland . “ Coming from Europe , I saw how popular gin is ,” Shepherd noted in an interview with Cheers magazine last fall , adding that it was a relatively untapped market in the U . S .
Rum was also a gap in Brown-Forman ’ s portfolio — until the company acquired Diplomático , a super-premium rum from Venezuela , in January . Diplomático is sold in more than 100 countries ; its top markets include France , Germany and the U . S .
Brown-Forman , which had acquired Finlandia vodka in 2004 , and raspberry liqueur Chambord in 2006 , has amassed a diverse and robust spirits portfolio , and it ’ s got a stable of Growth Brands Awards as proof of its enduring success . Here ’ s to the next 150 years . BD
Akashi city - Hyogo product of japan
yonezawa family , distillers since 1917
@ hatozakiwhisky
Imported by Marussia Beverages USA | Cedar Knolls , NJ ABV : 46 % | Please Drink Responsibly
www . beveragedynamics . com May 2023 • Beverage Dynamics 13