Beverage Dynamics May 2023 | Page 10

Hall of Fame

The 2022 Growth Brands Hall of Famers

BY MELISSA DOWLING

Our Growth Brands Awards recognize the top products and suppliers in the beverage alcohol business each year . The April issue of Beverage Dynamics magazine highlighted the fastest-growing and top-selling spirits and wine brands . Now , we honor the 2023 Growth Brands Hall of Fame entries , and Suppliers of the Year .

The 2023 Spirits Supplier of the Year is Brown-Forman , which had eight winning spirits this year . The 2023 Wine Supplier of the Year is Constellation Brands , which had five winners on the wine list . The Suppliers of the Year awards are given annually to the companies whose Growth Brands winners showed the most growth , as determined by the Beverage Information Group ’ s data team .
Hall of Fame brands must receive at least 15 Growth Brands Awards during the past 25 years , in any category . Entering the Hall of Fame this year are Wild Turkey , Kim Crawford and Real Sangria . Congratulations to all the winners !
THE HALL OF FAME CLASS OF 2023 We have three new brands entering the Hall of Fame this year . On the spirits side , we congratulate Wild Turkey , which won an Established Growth Brand this year , and Kim Crawford and Real Sangria on the wine side .
Wild Turkey , a Kentucky straight bourbon whiskey , dates back to the late 1890s , but wasn ’ t sold under the Wild Turkey name until the early 1940s . As the legend goes , a distillery executive shared some samples of the bourbon with friends on an annual hunting trip for wild turkey , and that ' s what they began calling it .
Master Distiller Jimmy Russell joined Wild Turkey in 1954 ; his son Eddie Russell , started at Wild Turkey in 1981 and worked his way up . Eddie Russell officially became a master distiller in 2015 , making Jimmy and Eddie one of the only active father-and-son bourbon master distiller teams in the world . ( Eddie ' s son , Bruce Russell , now serves as national ambassador of Wild Turkey .)
The brand , which has been owned by Campari since 2009 , is known for its high-rye mash bill , charred barrels and longer aging periods . It was also early to the flavored whiskey party , introducing Wild Turkey Honey liqueur in 1976 . That product was renamed American Honey in 2006 .
Wild Turkey in 2016 hired actor and bourbon enthusiast Matthew McConaughey as creative director and spokesperson , which helped bring in a new audience . McConaughey worked with Eddie Russell on the creations of Longbranch , a small-batch bourbon refined with Texas mesquite and American oak charcoals , released in 2018 .
The Russells use their combined 100 years of collective experience at the Wild Turkey distillery to constantly innovate , from the award-winning Master ’ s Keep series launched in 2015 to Rare Breed Rye , which came out in 2020 . The limited-edition Master ’ s Keep Unforgotten , the seventh offering in the annual release , was unveiled in September .
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Zealand wine . It caught the attention of Constellation Brands , which acquired Kim Crawford in 2006 .
Kim Crawford has expanded beyond its signature sauvignon blanc . The lineup now includes a New Zealand rosé , launched in 2017 , and a French rosé , first released in 2022 .
The brand unveiled a slim can version of its sauvignon blanc in late 2019 and a ready to drink Iced Tea Wine Spritz in 2022 . Also in 2022 , the brand came out with a prosecco made from grapes harvested from vineyards throughout Italy ’ s Veneto region .
Tapping into the better-for-you beverage trend , Kim Crawford in late 2020 unveiled Kim Crawford Illuminate , a low- ABV , lower-calorie take on the company ’ s core sauvignon blanc and rosé expressions .
A NEW ZEALAND WINE PIONEER When Kim Crawford and his wife , Erica , launched their winery in 1996 , they couldn ’ t have imagined the impact the brand would make on New Zealand wine — sauvignon blanc in particular . Kim Crawford , founded in Auckland as a virtual winery , was one of the first businesses in New Zealand to source grapes through contract wineries .
The company began exporting to the U . S . in 1998 and quickly became a leader in New
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