2020 LIQUOR

HANDBOOK

The original source for data on spirits sales and consumption

IN-DEPTH WRITTEN ANALYSIS BY CATEGORY

DISTILLED SPIRITS CONSUMPTION BY CATEGORY AND STATE — HISTORICAL AND PROJECTIONS

TOP 50 METRO MARKETS FOR DISTILLED SPIRITS BY CATEGORY

TOP 150 SPIRITS BRANDS SUPPLIER PERFORMANCE

ADVERTISING EXPENDITURES BY MEDIUM

CONSUMER DEMOGRAPHICS

Category Development Index Appendix B

CDI of Irish Whiskey by State , 2017

District of Columbia 369.7 New Hampshire 292.2 Alaska 249.1 New York 226.8 New Jersey 189.5 Massachusetts 185.7 Colorado 177.1 Delaware 174.9 Rhode Island 166.3 Nevada 165.6 Connecticut 158.5 California 158.0 Illinois 137.7 Vermont 128.4 Montana 122.0 New Mexico 118.9 Wisconsin 114.7 Wyoming 110.7

Liquor Handbook 2018

Oregon 108.3 Maine 107.9 Minnesota 106.3 Washington 89.8 Pennsylvania 84.5 Maryland 75.5 Ohio 72.8 Michigan 70.8 Idaho 70.0 Florida 68.7 Hawaii 67.3 Kentucky 64.8 Missouri 62.9 Arizona 61.7 Iowa 61.1 Kansas 57.8 Virginia 56.7 Nebraska 54.3

CDI GROUPING 150 or higher

74 or lower

North Dakota 53.1 Louisiana 53.0 South Carolina 52.6 Utah 51.6 Georgia 48.4 South Dakota 46.1 Texas 45.0 Oklahoma 44.8 Indiana 44.5 North Carolina 41.3 Tennessee 35.8 West Virginia 35.3 Arkansas 34.7 Mississippi 24.2 Alabama 21.4

U . S . Total 100

State CDI * State CDI * State CDI *

(*) Category Development Index .

NH MA

The Markets for Distilled Spirits National Trends & Statistics

LICENSE STATES Alaska 1,671 1,681 542 543 3.08 3.10 Arizona 10,899 11,079 5,060 5,150 2.15 2.15 Arkansas 3,804 3,859 2,181 2,205 1.74 1.75 California 65,796 67,841 28,653 29,020 2.30 2.34 Colorado 11,122 11,316 4,045 4,116 2.75 2.75 Connecticut 6,881 6,945 2,611 2,634 2.64 2.64 Delaware 2,439 2,454 695 706 3.51 3.48 District of Columbia 2,408 2,422 497 509 4.85 4.76 Florida 42,054 42,850 15,047 15,403 2.79 2.78 Georgia 14,287 14,517 7,526 7,655 1.90 1.90 Hawaii 2,240 2,257 1,043 1,048 2.15 2.15 Illinois 21,377 21,788 9,345 9,397 2.29 2.32 Indiana 9,125 9,233 4,842 4,893 1.88 1.89 Kansas 4,104 4,138 2,122 2,138 1.93 1.94 Kentucky 6,301 6,427 3,239 3,269 1.95 1.97 Louisiana 7,910 8,048 3,418 3,438 2.31 2.34 Maryland 11,246 11,412 4,392 4,442 2.56 2.57 Massachusetts 14,489 14,707 4,973 5,035 2.91 2.92 Minnesota 11,945 12,078 4,030 4,093 2.96 2.95 Missouri 10,323 10,502 4,448 4,487 2.32 2.34 Nebraska 2,679 2,720 1,392 1,409 1.92 1.93 Nevada 8,509 8,680 2,146 2,201 3.97 3.94 New Jersey 19,241 19,499 6,529 6,610 2.95 2.95 New Mexico 3,098 3,139 1,519 1,533 2.04 2.05 New York 34,175 34,897 14,414 14,569 2.37 2.40 North Dakota 1,688 1,702 553 554 3.05 3.07 Oklahoma 4,936 5,007 2,865 2,885 1.72 1.74 Rhode Island 2,197 2,196 771 778 2.85 2.82 South Carolina 8,005 8,107 3,622 3,688 2.21 2.20 South Dakota 1,322 1,331 631 638 2.09 2.09 Tennessee 8,264 8,438 4,855 4,930 1.70 1.71 Texas 31,279 32,216 20,340 20,776 1.54 1.55 Washington 11,203 11,381 5,320 5,436 2.11 2.09 Wisconsin 14,715 14,940 4,219 4,254 3.49 3.51 License State Total 411,732 419,808 177,885 180,442 2.31 2.33

CONTROL STATES Alabama 6,405 6,535 3,550 3,578 1.80 1.83 Idaho 2,651 2,735 1,229 1,260 2.16 2.17 Iowa 5,437 5,592 2,289 2,309 2.38 2.42 Maine 2,798 2,933 972 981 2.88 2.99 Michigan 18,433 18,879 7,247 7,312 2.54 2.58 Mississippi 4,591 4,596 2,182 2,190 2.10 2.10 Montana 2,052 2,061 761 771 2.70 2.67 New Hampshire 5,673 5,751 975 986 5.82 5.83 North Carolina 13,148 13,499 7,407 7,541 1.78 1.79 Ohio 13,657 14,000 8,478 8,557 1.61 1.64 Oregon 7,615 7,833 2,988 3,041 2.55 2.58 Pennsylvania 18,117 18,527 9,332 9,399 1.94 1.97 Utah 3,046 3,157 2,227 2,277 1.37 1.39 Vermont 949 972 455 458 2.08 2.12 Virginia 11,198 11,500 6,141 6,217 1.82 1.85 West Virginia 1,736 1,727 1,337 1,333 1.30 1.30 Wyoming 1,362 1,372 428 425 3.18 3.23 Control State Total 118,868 121,669 57,998 58,635 2.05 2.08

U . S . Total 530,600 541,477 235,883 239,077 2.25 2.26

(*) Population 21 years and older .

Consumption of Distilled Spirits by State , 2016 - 2017

	000	Per Capita Gallons


		Adult Consumption *

2016 2017 2016 2017 2016 2017

Liquor Handbook 2018 19

THE LIQUOR HANDBOOK contains the most accurate , in-depth and timely information on the U . S . distilled spirits market . This edition will help readers understand distilled spirits trends , create the most effective sales and marketing strategies , identify opportunities for new products and recognize key issues impacting consumption .

TO ORDER : www . bevinfostore . com , 763-383-4400 ext . 4423 OR sfalcon @ epgmediallc . com

Beverage Dynamics July-August 2020 | Page 37

2020 LIQUOR

HANDBOOK