Beverage Dynamics July-August 2020 | Page 19

7 Whisk ( e ) y Trends in 2020

LEADING BRANDS OF SCOTCH WHISKY , 2014-2019
( Thousands 9-Liter Cases )
Year Over
Type Brand
Supplier
2014
2015
2016
2017
2018
2019
% CHG
FB
Dewar ' s
Bacardi USA
1,145
1,195
1,198
1,002
1,014
1,012
-0.2%
Johnnie Walker Black
Diageo North America
886
899
990
997
1,002
998
-0.4%
Johnnie Walker Red
Diageo North America
712
736
820
827
836
834
-0.2%
Buchanan
Diageo North America
395
452
482
520
536
538
0.4 %
Chivas Regal
Pernod Ricard USA
358
358
337
320
286
265
-7.3 %
J & B
Diageo North America
190
195
199
195
180
177
-1.7%
Famous Grouse
Edrington
153
165
160
149
139
135
-2.9%
Grants
William Grant & Sons
112
118
115
111
107
96
-10.3%
Johnnie Walker Double Black
Diageo North America
55
64
66
68
75
86
14.7 %
Cutty Sark
Edrington
126
129
120
108
96
84
-12.5%
Ballantine ' s
Pernod Ricard USA
80
72
69
67
40
40
0.0 %
Total Leading Brands
4,212
4,383
4,556
4,364
4,311
4,265
-1.1 %
Others
1,008
1,039
1,152
1,241
1,236
1,232
-0.3%
Total Foreign Bottled Scotch Whisky
5,220
5,422
5,708
5,605
5,547
5,497
-0.9%
SM
The Glenlivet
Pernod Ricard USA
387
420
414
418
428
470
9.8 %
The Macallan
Edrington
209
225
244
250
261
273
4.6 %
Glenfiddich
William Grant & Sons
141
156
175
187
201
210
4.5 %
Glenmorangie
Moet Hennessy USA
112
130
120
119
120
123
2.5 %
The Balvenie
William Grant & Sons
81
89
96
99
110
117
6.4 %
Laphroaig
Beam Suntory
55
70
75
74
77
82
6.5 %
Oban
Diageo North America
45
50
55
58
64
72
12.5 %
Singleton of Glendullan
Diageo North America
3
5
50
49
56
65
16.1 %
Lagavulin
Diageo North America
36
40
42
43
47
56
19.1 %
Speyburn
International Beverage Holdings
39
42
44
45
46
48
4.3 %
McClellands
Beam Suntory
35
40
39
37
36
35
-2.8%
Tomatin Single Malt
Phillips Distilling Company
25
29
30
30
30
31
3.3 %
Total Leading Brands
1,283
1,431
1,534
1,561
1,635
1,747
6.9 %
Others
252
283
304
299
321
312
-2.8%
Total Single Malts
1,535
1,714
1,838
1,860
1,956
2,059
5.3 %
USB Clan MacGregor
William Grant & Sons
463
453
436
407
375
341
-9.1%
Cluny
Whyte & Mackay , Ltd .
181
184
185
185
185
184
-0.5%
Inver House
Sazerac Company
186
184
183
183
180
178
-1.1%
Scoresby
Sazerac Company
180
170
168
160
152
148
-2.6%
Old Smuggler
Shaw-Ross
149
146
144
141
137
135
-1.5%
Lauder ' s
Sazerac Company
120
119
120
119
117
117
0.0 %
House of Stuart
Sazerac Company
93
91
93
93
91
85
-6.6%
Highland Mist
Sazerac Company
53
52
54
53
53
51
-3.8%
Grand Macnish
M . S . Walker , Inc .
30
30
30
30
30
29
-3.3%
Crawfords
Diageo North America
18
18
19
18
17
16
-5.9%
Passport
Pernod Ricard USA
30
28
29
27
13
11
-15.4 %
Total Leading Brands
1,503
1,475
1,461
1,416
1,350
1,295
-4.1%
Others
412
410
408
404
400
395
-1.3%
Total U . S . Bottled Scotch Whisky
1,915
1,885
1,869
1,820
1,750
1,690
-3.4%
Total Leading Brands
6,999
7,289
7,551
7,341
7,296
7,307
0.2 %
Others
1,671
1,732
1,864
1,944
1,957
1,939
-0.9%
Total Scotch Whisky
8,670
9,021
9,415
9,285
9,253
9,246
-0.1%
FB = Foreign Bottled ; USB = U . S . Bottled ; SM = Single Malts .
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