2019 RETAILER OF THE YEAR

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David and I both have the same passion for the business that we had way back when we opened our second store . We ’ re excited to continue sharing our products and knowledge with our customers .

– Margaret Jabour , Executive Vice President

ting them know about us , and making sure they know that we ’ re a family business ,” David says . “ Many customers often assume that we ’ re a franchise , but the fact that we ’ re family-owned and -operated and have been for so many years makes us incredibly unique . We ’ ve also been part of the growth of Austin since the beginning . We ’ re an Austin family .”

Along with social media , Twin Liquors also incorporates digital and print tactics into the marketing mix . Television commercials are generally run around the holidays , and local newspaper and magazine ads highlight specific stores in their respective communities .

Community engagement is another area in which Twin Liquors shines . The company engages with more than 500 events each year in the form of sponsoring non-profit events and making donations to various charitable groups . Twin Liquors supports organizations like the nationally recognized American Heart Association and American Cancer Society by supporting their galas , like Heart Ball Austin and Dallas and Cattle Baron ’ s Ball San Antonio .

The company also offers support to organizations such as the Austin Food and Wine Alliance , Austin Opera , the Paramount

Theater , the Umlauf Sculpture Garden , and many more . The Jabours and their employees engage with charitable organizations in many ways , including sitting on boards and committees to contribute to these events with more than just a donation - they offer their advice and expertise to help make events successful . Community work is important to the Jabours and the entire Twin Liquors team because they live and work in the surrounding community and are dedicated to helping it thrive .

PLANNING FOR THE FUTURE Ultimately , the Jabours hope that future family generations will take over the business that ’ s been part of their legacy for the past 83 years . Michael is the first member of the fourth generation of Jabours to work for Twin Liquors . Combined , David and Margaret have a total of five children , although not all of them have chosen to get directly involved with the family business - at least not yet .

“ There ’ s no obligation , but hopefully some or all of our kids will be involved in moving the business forward ,” Margaret says . “ David and I both have the same passion for the business that we had way back when we opened our second store . We ’ re excited to continue sharing our products and knowledge with our customers .”

David agrees . “ The magic of the family business is that you get the privilege of our time together ,” he says . “ We got to enjoy that with our dad growing up , and it ’ s still the same now . We ’ ve continued building upon what our parents instilled in us , and when you have great values , it ’ s pretty easy to do .” BD

Melissa Sherwin is a freelance writer and marketing communications strategist from Chicago , IL . Her work has appeared in Chicago ' s Daily Herald newspaper , Time Out Chicago , Suburban Life newspapers , and various magazines . She is also the author of several children ' s books . Follow her @ MelissaNSherwin .

Twin Liquors is part of the fabric of Austin , along with other iconic brands like Tito ' s .

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