W hat began as a small general store in Austin , Texas , during the late 1800s now consists of more than 90 Twin Liquors retail locations spread across the state . A fourth-generation family-owned and -operated business , Twin Liquors adheres to the same values and principles on which the first store was founded on , which pretty much boils down to BY MELISSA one word : service . In addition to regularly going above and beyond to meet SHERWIN the evolving needs of their customers , the Jabour family extends their service-focused mentality to the company ’ s employees and wholesalers as well . The result is an engaged staff , valued wholesaler partners and a loyal customer base that has helped propel Twin Liquors to new heights of success .
2019 RETAILER OF THE YEAR
A FAMILY HISTORY WITH DEEP TEXAS ROOTS The Jabour family opened its first Texas retail store at the end of the 19th century . In 1937 , four years after the repeal of Prohibition , Jabour ’ s Package Store opened in Austin and housed a liquor store , drugstore and soda fountain . Within a decade , the Jabours expanded the business to include three liquor stores and a tavern that only sold beer . In 1981 , after having spent nearly 40 years in the industry , the second generation of Jabours decided to step down and leave the business in the hands of the next generation , which is still currently at the helm : David Jabour serves as the company president , alongside his sister , Margaret Jabour , who is the executive vice president . David ’ s wife , Sylvia , works in Twin Liquors ’ legal department , and Margaret ’ s son , Michael Salome , is a member of the company ’ s marketing department .
Shortly after David and Margaret took the reigns of the family business , they opened a new Austin-based store in 1982 , which was the first location named Twin Liquors . The name was created to honor David and Margaret ’ s father , Theodore Jabour , who co-owned Jabour ’ s Package Store with his identical twin brother , and who David and Margaret credit for passing along his passion for the beverage alcohol industry .
“ Growing up in this environment , in our father ’ s store , David and I never felt like we ’ d end up working in the same industry , but we really grew attached to it and learned so much from our dad ,” Margaret explains . “ We also saw an incredible opportunity to elevate the industry ; give the stores a fresh , department store-type feel ; incorporate different types of in-store events ; and just really set a precedence for the next iteration of beverage retail stores .”
During the 1990s , the Jabours decided to take advantage of the growth of the Austin metropolitan area by expanding Twin Liquors even more . Slowly but steadily , the company opened new locations and acquired a number of existing businesses , including Dan ’ s Wine & Spirits , Reuben ’ s Wine & Spirits , KP Liquors , and most recently Sigel ’ s Fine Wines & Great Spirits in Dallas . Currently , Twin Liquors has more than 90 retail locations across the state and employs more than
Twin Liquors has grown from a single location to more than 80 stores today .
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