Why Imported
Whisky
BY KYLE SWARTZ
Continues to Grow
Craft and Innovation Attract New Consumers
The brown-spirits boom is worldwide . The quality and diversity of whisky distilled across the globe have never been higher .
Consumers have caught on . U . S . drinkers who first tried whiskey through the red-hot bourbon movement are now expanding their palates by exploring through Scotch , Irish , Canadian and Japanese expressions . Millennials in particular , flavor-curious and brand-disloyal , are eager to experiment with spirits from outside of their country .
Which has led to growth across the board for imported whiskies . This would not be possible , however , if foreign brands did not offer an eclectic array of modern products that can satiate the U . S . consumer thirst for variety and quality . All this innovation from the worldwide category means that the future for imported whisky is as bright as ever . www . beveragedynamics . com July / August 2019 • Beverage Dynamics 19