Beverage Dynamics Fall 2025 | Page 9

DATA DRIVEN
30 %
25 %
IF YOU COULD EXPAND MENU SPACE FOR ONE CATEGORY RIGHT NOW, WHAT WOULD IT BE?
ON-PREMISE
25.0 %
HOW WOULD YOU CHARACTERIZE YOUR MOST RECENT QUARTERLY BEVERAGE SALES RELATIVE TO PLAN
ON-PREMISE
20 %
15 %
18.8 %
18.8 %
Below plan 25 %
Above plan 18.8 %
10 %
5 %
0 %
6.3 % 6.3 %
Domestic Imported Beer Beer
Craft Beer
6.3 % 6.3 % 6.3 % 6.3 %
White Wine
Vodka
Whiskey
Gin
Tequila
Ready-to-Drink
( RTD) cocktails
On plan 56.3 %
30 %
OFF-PREMISE
27.6 %
OFF-PREMISE
25 %
20 %
20.7 %
Above plan 10.7 %
15 %
10 %
6.9 %
10.3 %
6.9 %
13.8 %
Below plan 50 %
On plan 39.3 %
5 %
0 %
50 % 45 % 40 % 35 % 30 % 25 % 20 % 15 % 10 % 5 % 0 %
Imported Beer
Whiskey
Tequila
Hard seltzers / flavored
malt beverages
HOW HAS CONSUMER BUYING BEHAVIOR CHANGED THIS YEAR?
43.8 %
Buying less overall
18.8 %
Buying more overall
ON-PREMISE
25.0 %
Spending less money / buying lessexpensive brands
37.5 %
Increased price sensitivity
Ready-to-Drink cocktails
Mocktails / alcohol-free spirits
18.8 % 18.8 %
More interest in low- noalcohol options
I have seen no changes in behavio
AT THIS TIME, HOW WOULD YOU CHARACTERIZE YOUR OUTLOOK FOR SALES FOR THE REMAINDER OF 2024?
Likely be Below Expectations 31.3 %
ON-PREMISE
Likely Meet Expectations 37.5 %
Likely Exceed Expecations 31.3 %
60 % 50 % 40 %
50.0 %
53.6 %
OFF-PREMISE
35.7 %
OFF-PREMISE
Likely Exceed Expectations 10.7 %
30 % 20 % 10 % 0 %
Buying less overall
Spending less money / buying lessexpensive brands
Increased price sensitivity
28.6 %
More interest in low- noalcohol options
10.7 %
Other- please specify
Likely be Below Expectations 39.3 %
Likely Meet Expectations
50 %
www. beveragedynamics. com Source: The Beverage Information Group
Fall 2025 • Beverage Dynamics 9