Beverage Dynamics Fall 2024 | Page 7

DATA DRIVEN
IF YOU COULD EXPAND MENU SPACE FOR ONE CATEGORY RIGHT NOW , WHAT WOULD IT BE ?
45 % 40 %
38.1 %
ON-PREMISE
35 % 30 %
31.6 %
OFF-PREMISE
35 % 30 % 25 % 20 % 15 % 10 % 5 %
28.6 %
9.5 % 9.5 %
4.8 % 4.8 % 4.8 %
25 % 20 % 15 % 10 % 5 %
15.8 % 15.8 %
10.5 %
0 %
Craft Beer Whiskey Tequila Other White Wine Vodka Rum
0 %
Craft Beer Whiskey Other Rose
WHAT CATEGORY ’ S DECLINE IN SALES IS MOST IMPACTING YOUR BUSINESS RIGHT NOW ? ( TOP 5 )
AT THIS TIME , HOW WOULD YOU CHARACTERIZE YOUR OUT
25 %
22.7 %
ON-PREMISE
ON-PREMISE
20 %
15 %
10 %
18.2 %
9.1 % 9.1 % 9.1 % 9.1 %
Likely Exceed Expecations
22.7 %
Likely be Below Expectations 40.9 %
5 %
0 %
Rum
Domestic Beer
Imported Beer
Sparkling Wine
Cordials
Brandy / Cognac
Likely Meet Expectations 36.4 %
OFF-PREMISE OFF-PREMISE
15.8 % 15.8 %
Likely be Below Expectations
11.1 %
10.5 % 10.5 % 10.5 %
Likely Exceed Expectations 22.2 %
Likely Meet Expectations 66.7 %
Red Wine
Rose
Domestic
Beer
Imported Beer
Whiskey
Source : The Beverage Information Group
SURVEY DATA was collected from readers of Beverage Dynamics , Cheers and Beverage Wholesaler in August 2024 as part of the quarterly Pulse surveys that track industry trend / sentiment data . Additional industry data and analysis is available — visit epgacceleration . com to find out more .
www . beveragedynamics . com Fall 2024 • Beverage Dynamics 7