Wine Supplier of the Year :
GROWTH BRANDS
Wine Supplier of the Year :
DEUTSCH FAMILY WINE & SPIRITS
Tom Steffanci , president , Deutsch Family Wine & Spirits by KRYSTINA SKIBO
Despite wine ’ s sales slump during the past few years , Deutsch Family Wine & Spirits has managed to grow several of its wine brands , earning the title of Beverage Information Group ’ s 2024 Wine Supplier of the Year . The Crossings , Josh Cellars Reserve and Josh Cellars Prosecco , and Yellow Tail Pure Bright all received 2024 Growth Brands awards .
Deutsch Family Wine & Spirits ’ president Tom Steffanci shared the company ’ s success strategies over the past year .
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BIG : WHAT LED TO DEUTSCH FAMILY WINE & SPIRITS ’ SUCCESS OVER THE PAST YEAR ? TOM STEFFANCI : While we are growing share and having success on several brands , we are not as far along as we hoped to be on other brands . The success we are having is a function of the right commercial plans and tactics executed with excellence , combined with excellent consumer marketing focused on building awareness and advocacy with our target consumers . We have forward-invested significantly in many brands , including The Crossings , Josh Cellars Reserve , Josh Prosecco and Yellow Tail Pure Bright . www . beveragedynamics . com Fall 2024 • Beverage Dynamics 19