Beverage Dynamics 2025 Top 100 Issue | Page 14

TOP 100 RETAILER PROFILES

Experience Different at Sodie’ s Wine & Spirits

by KRYSTINA SKIBO

Having recently celebrated 10 years at their current location nestled into Fort Smith, AZ, Sodie’ s Wine & Spirits prides themselves on being more of a destination for shoppers than a quick pit stop.

Spanning 10,000 square feet, Sodie’ s selection rivals that of large warehouse retailers. Yet, what sets this liquor store apart is its upscale ambiance, personalized service and innovative features, creating an unforgettable shopping experience.
“ I was approached by my father-in-law in 2012, who owns a successful county line store, about purchasing a neighboring competitor— and I did,” Scott Clark, owner of Sodie’ s Wine & Spirits, says.“ I soon realized I didn’ t want to compete with his store, and within two and a half years, I had found property in the center of town, transferred my permit and built the kind of store I wanted to operate.”
Thus, Sodie’ s Wine & Spirits was brought to life.
HEALTH-CONSCIOUS CONSUMERS
Ensuring they have something for every customer, Sodie’ s Wine & Spirits boasts a vast and ever-evolving inventory. Aside from the traditional beer, wine and spirits that most liquor stores offer, Sodie’ s also offers a wide selection of THC-infused products and botanical adaptogen-based alcohol-free beverages.
“ Non-alcoholic products have experienced significant growth, driven by a rising trend in health consciousness among consumers,” notes Shaina B. Jones, Sodie’ s GM.“ These offerings provide customers with peace of mind, while aligning with their wellness goals.”
Leading Sodi’ s adaptogenic beverage category are THC-infused drinks, with demand at an all-time high.
“ To stay ahead of this momentum, we’ re actively exploring new brands and expanding into diverse product formats, including drinks, gummies and syrups,” Jones explains.
SODIE’ S COCKTAIL STOP
Clark likes to keep his liquor store fresh with new products and innovations. On top of Sodie’ s burgeoning adaptogenic category, they’ ve also launched cocktail bags and movie-inspired cocktail recipes— which are a huge hit with shoppers.
The movie-inspired cocktails not only tap into pop culture trends but also offer customers a fun and immersive way to enjoy themed drinks that complement their
Sodie’ s cocktail bags include pre-measured ingredients and mixing instructions, making it easy for consumers to enjoy a cocktail without purchasing full-sized bottles.
favorite films.
“ The inspiration behind our movie-themed cocktail recipes came directly from our customers,” Jones says.“ Film lovers are a big part of our community, and we often find ourselves chatting about movies with them. That shared enthusiasm sparked an idea � why not bring our love of cinema into the store? And just like that, our movie-inspired cocktails were born.”
Sodie’ s cocktail bags provide a convenient, hassle-free way for customers to enjoy their favorite drinks at home. According to Jones, each bag includes pre-measured ingredients and mixing instructions, making it easy for consumers to enjoy a cocktail without purchasing full-sized bottles.
By personally connecting with shoppers, Sodie’ s Wine & Spirits takes their one-on-one feedback and turns it into innovative product ideas.
“ At Sodie’ s, we do offer feedback cards, which provide valuable insights. However, we believe the most effective way to truly understand and serve our customers is through personal connections,” says Jones.“ We make it a priority to engage in conversation, build genuine rapport and make every customer feel like part of the Sodie’ s family. This personalized approach is what sets us apart— and why we proudly say,‘ Experience different at Sodie’ s.’”
14 Beverage Dynamics • 2025 Top 100 Issue www. beveragedynamics. com