AIMY STEADMAN
Cofounder and COO BeatBox Beverages
Age : 36 First Industry Job : BeatBox Beverages Favorite Drink : Green Apple or Fruit Punch BeatBox flavors ( outside of BeatBox , spicy cocktails such as a Jalapeño Margarita or coffee cocktails like a Carajillo )
Cofounding BeatBox Beverages when she was just 23 years old , Aimy Steadman got started in the beverage alcohol industry at a young age . Since BeatBox ’ s debut in 2012 , Steadman has helped the brand hit multiple milestones , including surpassing $ 100 million in annual revenue and becoming the top-selling RTD single in U . S . convenience stores .
A proud immigrant-turned U . S . citizen , Steadman was born in Kuwait and previously lived in Syria . As the COO , she oversees sustainability compliance and has led the charge with getting BeatBox to achieve B Corp status .
The company also recently won a Best Place to Work award , which Steadman is particularly proud of .
BROOKE BOBYAK PRICE
Winemaker Bella Union / Far Niente Wine Estates
Age : 34 First Industry Job : Harvest Cellar Intern at Domaine Chandon Favorite Drink : It ’ s rare for me to turn down a glass of Champagne or a refreshing Margarita !
Brooke Bobyak Price brings passion , intention and precision to her role , crafting exceptional Napa Valley wine blends at Bella Union . Promoted to head winemaker in 2020 for her visionary approach , Price has since spearheaded programs that elevate the venerated winery .
“ One of the biggest challenges I faced was gaining traction and building the experience necessary to advance in my field ,” Price says . “ It required countless late nights , long hours and a lot of determination . But each challenge helped me grow , and through hard work and perseverance , I ’ ve been able to get to where I am today .”
This year has been pivotal for Price and the entire Bella Union team . In addition to opening a landmark hospitality destination along Highway 29 , the winery unveiled a new
While building BeatBox into the leading brand it is today , Steadman says one of the biggest challenges she ’ s faced has been navigating rejections and setbacks .
“ We faced countless rejections from potential investors , retail buyers / distributors and other skepticism over the years growing BeatBox ,” she explains . “ You must learn from each rejection and make your business stronger , and sometimes learn when to not change anything , stay true to yourself and your brand , and that not every potential partner will be a fit .”
Steadman ’ s work doesn ’ t stop at BeatBox . She continually participates in speaking events , such as for her alma mater , the McCombs School of Businessin Austin , TX . She also frequently speaks to aspiring ( or current ) entrepreneurs , offering them advice and telling them about her experiences .
Steadman is also a board member of the Naturally Network , Naturally Austin , and Entrepreneurs Organization : Austin .
On top of setting goals for herself , Steadman sets herself up for success by meeting monthly with fellow entrepreneurs .
“ They provide reflection back to me on things I might not notice by myself and help me stay on track ,” she says . “ They have been an amazing support system for me since we started meeting in 2018 !”
line of small-lot , Bordeaux-style blends — a program that Price developed to deepen and diversify the portfolio .
She also released a standout Rutherford Cabernet Sauvignon , crafted in collaboration with renowned winemaker Thomas Rivers Brown .
Price ’ s leadership is evident by the skilled team she ’ s assembled , as well as the collaborative environment she ’ s created where every voice is valued and individuals are empowered to grow . Drawing on the expertise of her seasoned cellar masters and personally mentoring new hires , including her assistant winemaker , Price has built a tight-knit team that thrives on trust and shared purpose .
Her leadership is rooted in leading by example and balancing creative vision with practical guidance . Price ’ s ability to expand the Bella Union portfolio with innovative small lot blends reflects not just her skills but also her belief in the potential of Napa Valley ’ s diverse fruit .
By fostering a culture of experimentation and excellence , she ensures that her team feels both challenged and supported , driving them to reach new heights together .
“ I set personal goals by creating a detailed plan with clear , actionable steps ,” Price explains . “ At the same time , I ensure I stay flexible and ready to pivot when circumstances change . This balance between planning and adaptability allows me to stay on track while adjusting to new challenges as they arise .”
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