%

%

Beer, where customers can pour their own drinks and automatically have it added to their tab through a guest Tapcard, which is linked to their credit card upon walking into the bar.

“ The Pour My Beer technology saves us at least 20 % on every keg compared to having a bartender pouring each drink, so it’ s a huge win,” Maliszewski says.“ There’ s a lot of waste with bartenders pouring out a little beer before each drink and theft in general, and it’ s hard to monitor that. So, this technology is very valuable to us.”

AI’ s rapid growth is also positive for beverage alcohol companies, especially with the introduction of AI Agents.

“ These allow teams to take image recognition one step further beyond data analysis and add a layer of support for specific actions to take next,” GoSpotCheck’ s Knopp says.

In early 2025, GoSpotCheck developed a new AI Agent tool, which allows teams to work with the AI while at an account. For example, the AI Agent can determine whether a certain product or brand qualifies for a discount based on the app’ s shelf share calculations, which helps teams ensure contract compliance.

“ This is a perfect example of how AI is growing within the beverage industry to augment human capabilities and accelerate growth, not replace it,” says Knopp.

“ Tariffs are a headache for beverage alcohol companies— they hit margins, mess with supply chains and create a ton of uncertainty. The good news is, tech can help make things a lot more manageable,” TLVTech’ s Gorlovetsky says. •

With the help of AI, GoSpotCheck was able to develop an image recognition tool that can capture entire aisles to see what products you have on the shelf and what needs to be ordered.

Listen to conversations with industry innovators about beverage trends and more, hosted by editors you trust.

STAY CURRENT IN THE BUSINESS OF BOOZE ON OR WHEREVER YOU LISTEN TO PODCASTS.

6 Tech Guide 2025