PowerSports Business

November 27, 2017

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w w w . p o w e r s p o r t s b u s i n e s s . c o m INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE November 27, 2017 • Volume 20, Number 15 • $3.99 Yamaha's new Wolverine X4 equipped to be fun for the whole family. New engine, chassis, technology highlight '18 model line BY LIZ KEENER SENIOR EDITOR Honda's 2018 Gold Wing has been rede- signed from the engine to the chassis to a variety of new technology features, so the OEM's employees knew they had to unveil the machine in a big way. In late October, Honda revealed the model to a select group of media, dealers and Gold Wing enthusiasts atop the MOXI Museum of Exploration and Innovation in Santa Barbara, California, in an event that also included a ride aboard Amtrak's Coast Starlight train from Los Angeles and a stay at the Hotel Californian in Santa Barbara. The unveil was worth the pomp and cir- cumstance, as there are so many advances from 2017 to 2018 that Honda considered naming the bike something other than Gold Wing. Alas, the OEM kept the Gold Wing name as the bike carries the heritage of the See page 18. All-new Gold Wing flies high See Gold Wing, Page 8 2018 Can-Am Maverick Trail figures to fill big space for dealers BY DAVE McMAHON EDITOR IN CHIEF Can-Am dealers welcomed a gem of a machine with the launch of the 2018 Maverick Trail. The tagline of the impressive mar- keting campaign for the 50-inch-wide (trail-ready) side-by-side is "Meet You Out There." If "Out There" means once-in-a-lifetime experiences, the press launch for the Maverick Trail on the varied terrain of See Maverick Trail, Page 6 Maverick Trail Maverick Trail Maverick Trail Maverick Trail Maverick Trail Maverick Trail g e t s y o u g e t s y o u g e t s y o u 'Out There' 'Out There' 'Out There' The 2018 Gold Wing lineup was launched in front of media, select dealers and Gold Wing enthusiasts on the rooftop of the MOXI Museum of Exploration and Innovation in Santa Barbara, California. Photo by Liz Keener/Powersports Business

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