PowerSports Business

December 25, 2017

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w w w . p o w e r s p o r t s b u s i n e s s . c o m INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE December 25, 2017 • Volume 20, Number 1 • $3.99 Power 50 dealer lends helping hands to those in need. New distributor foresees 'best chapter yet' for Italian brand The MV Agusta spread at EICMA in Milan annually brings a 'Wow!' factor that can only be experienced by those on site. It's with that same amount of excitement and enthusiasm that Joseph Elasmar has taken over the distributorship of the storied Italian brand in the U.S. and Canada. Elasmar doubles as CEO of Urban Motor Group, the distributor in Australia and New Zealand for MV Agusta. He also handles some distribution for brands such as Royal Enfield, Benelli and Gas Gas, among others, in his native Australia. In addition to being one of the key motorcycle distributors for the brands he represents, he also heads an asset finance company and a property development com- pany in Australia. More recently, he launched a technology company that has developed proprietary software for the automotive industry that will be launched into dealerships across North America in early 2018. Powersports Business editor in chief Dave McMahon caught up with Elasmar, CEO of MV Agusta USA LLC, to discuss the brand's future in the U.S. POWERSPORTS BUSINESS: Congratu- lations on the new acquisition. Based on the buzz around the MV booth here at EICMA, it seems like a good time to be on board. JOSEPH ELASMAR: It's an exciting time to be involved with MV Agusta as the suc- cessful recapitalization has just been com- pleted, which means more new models in the lineup along with significant technical Big plans ahead for MV Agusta in U.S. See page 30. RIDING TOGETHER AND STAYING TOGETHER Ohio's Wheelsports celebrates 40th year BY KATE SWANSON ASSISTANT EDITOR After many years in the business, the Wilson family has seen it all — up years, economic crashes and everything in between. Perhaps one of the keys of the Wilsons' success is that they are a family of passionate powersports enthusiasts who provide a personal experience for each of their customers. Established in 1977 by Craig and Wally Wilson, Wheelsports Inc. began as a single- line Husqvarna dealership in Pataskala, Ohio, near Columbus. Wally's wife Debbie said her husband borrowed money from his dad to get started and opened the dealership with his brother a year after Wally graduated from high school. "It's the only job my husband has ever had other than working for lawn equipment dealers during high school," she added. Wally Wilson raced in the International Six Days Enduro competition for the U.S. from 1981-84, which Debbie Wilson said has had a positive effect on business. "Because of his activeness and success in racing, that's what I feel catapulted and kept his business. Lots of people came to visit because he was a Six Days rider vs. visiting with some- one who wasn't that involved in it," she added. The dealership added KTM to its offerings in 1985 and in 2002, moved to a brand new Owners Wally and Debbie Wilson have sold KTM motorcycles at their Wheelsports, Inc. dealership in Ohio since 1985. Photo courtesy of Wheelsports, Inc. See Wheelsport, Page 21 See MV Agusta, Page 20 The 2018 MV Agusta Brutale Dragster 800 is powered by a 798cc, inline three-cylinder engine. Photo courtesy of MV Agusta

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