Outdoor Power Equipment

December 2017

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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36 DECEMBER 2017 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com FEATURE STORY | Website Solutions BY CHRIS DAMICO C an you believe that 2017 is on its way out the door? If you're like me, you're already looking ahead to the new year and new opportunities that 2018 will bring. And as with anything, new opportunities come from new technology and innovations that help you stay ahead of the competition. Check out some of the top marketing trends that you should watch for in the coming year. Personalize your marketing Give your customers an experience that speaks directly to them through personalization. Personalizing your email marketing is an easy, economical way to begin delivering the perfect message to the right customer. Think about the following: 1) optimization, 2) segmentation, and 3) one-on- one personalization. Start by optimizing your emails through A/B testing. You can easily do this by sending the same email to two audiences What's Ahead: Marketing trends to watch in 2018 IMAGE @ISTOCKPHOTO.COM/WDNET

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