Outdoor Power Equipment

December 2017

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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FEATURES 14 GIE+EXPO 2017 Show Recap After making the rounds to nearly 30 press conferences, booth visits, and meetings at the 2017 Green Industry & Equipment Expo (GIE+EXPO) Oct. 18-20 in Louisville, Ky., OPE Editor Steve Noe brings you in-depth coverage of the show. 34 Intelligent Hiring: The Assimilation Process Ty Bello, president and founder of Team@Work, walks you through a step-by-step process to identify, qualify, hire, and retain quality employees that will fit your company culture. 36 What's Ahead: Marketing Trends to Watch in 2018 ARI Marketing Manager Chris Damico explores what's trending on the digital marketing front heading into 2018. DEPARTMENTS 6 Upfront 8 Anonymous Distributor 10 Industry News 12 Financial News 46 Marketplace 48 Distributor News 49 Key Distributors 50 Calendar of Events PRODUCTS 38 Equipment & Technology Focus: Riding Mowers 46 Product News 4 October 2015 Landscape and Irrigation www.landscapeirrigation.com 4 DECEMBER 2017 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by EPG Media & Specialty Information at 75 Pike Street, Port Jervis, NY 12271. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. For subscription information and requests, call Subscription Services at (847) 763-9565. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years, $76 Canada/Foreign. All subscriptions are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. Single copies or back issues, $8 each US; $12 Canada/Foreign. Periodicals postage paid at Port Jervis, NY, and additional mailing offices. Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2017, OUTDOOR POWER EQUIP MENT. Ma t erial may not be re pro duced or photocopied in any form without the written permission of the publisher. CONTENTS DECEMBER 2017 | Volume 60 | Number 12 14 36 COVER IMAGE PROVIDED BY THE GREEN INDUSTRY & EQUIPMENT EXPO (GIE+EXPO). 34

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