PowerSports Business

November 27, 2017

Issue link: http://read.epgmediallc.com/i/903220

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Page 6 of 35

www.PowersportsBusiness.com near the Salt Lake City airport. Epic indeed. But it's only part of the process, as BRP pres- ident and CEO Jose Boisjoli has remarked that Can-Am off-road vehicle dealers can expect to see a new vehicle every six months through 2020. The Maverick Trail in particular gives Can-Am an entrant into the rec sport segment. Rivet noted that the typical Maverick Trail customer is expected to be a 55-year-old male who rides short distances with a passenger, and wants to access narrow trails. Looks and styling are the most important features to 72 percent of their prospective buyers, followed by power steering (69 percent) and comfortable and fun to drive (65 percent). About 52 percent of prospective Maverick Trail buyers are adding to their fleet; 23 percent are replacing a machine; 16 percent are new entrants into off-road vehicles; and 9 percent are returning after a riding hiatus. That same group of prospects has a desire of connectivity and sharing as a group, a desire to escape into nature; and for the challenge, thrill and sense of accomplishment that off-roading brings. "There are opportunities for us and our dealers out there, and we're proud to be able to bring the Maverick Trail into dealership show- rooms," Rivet said. PSB (From left) PSB editor in chief Dave McMahon with Jamie Merrill, general manager of Bear River Lodge and Roger Eggett, owner of Bear River Lodge and TRAX PowerSports Rentals. Whether journerying to fish for trout at 9,000 feet elevation in the Bear River near Christmas Meadows, or navigating snowy trails, the Maverick Trail was in its element. Those on the Maverick Trail press ride were privvy to "some of the nicest trails you've ever ridden on." MAVERICK TRAIL CONTINUED FROM PAGE 6

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