PowerSports Business

November 27, 2017

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SNOW 32 • November 27, 2017 • Powersports Business www.PowersportsBusiness.com Snow Goer data shows weather a problem for most A total of 67 percent of snowmobilers, who were surveyed in the summer of 2017 by Snow Goer, a sister consumer publication of Power- sports Business, answered that they expect to acquire their next snowmobile by buying a new snowmobile from a dealer. Only 6 percent of those surveyed will look for a used snowmobile from a dealer, and 22 percent will consider buy- ing a used snowmobile from a private party. Snow Goer surveys its readers annually to measure trends of the industry, analyze buy- ing habits and monitor sentiment heading into the next season. More than half of the survey respondents ride between 500 and 1,500 miles per season. W h i l e t h e m a j o r i t y o f t h o s e w h o answered plan to purchase a new snowmo- bile, there are several factors that prevented riders from spending as much time on their units as they would like. Not surprisingly, 76 percent of respondents said that weather prevented them from riding as much as they wished last season. Busy work schedules, family commitments, money and too long of a drive to the snow/trails rounded out the top five reasons for a lack of riding. A majority of respondents, 51 percent, ride a performance trail sled most frequently. A total of 33 percent usually ride a trail-oriented crossover, while 9 percent ride a mountain sled. The remainder of the respondents ride other types of snowmobiles. The 2017 survey also asked what snowmo- bile-related apparel customers or their families intended to buy in the next 12 months. Gloves gained the most interest, with 29 percent of consumers' intentions. Boots were second on the list with 25 percent. These garments were followed by: helmets at 24 percent, underlayers and bibs or pants at 23 percent, jackets at 19 percent, and finally, goggles with 12 percent. On the subject of helmets, a plurality of consumers favored a modular helmet, at 49 percent. Full-face helmets, with 27 percent, came in just ahead of MX-style helmets with goggles, which received 24 percent of the tally. The survey dove deeper into consumer trends to find out what parts and compo- nents they expect to purchase in the next 12 months. Oil was the big winner, with 66 percent expecting to make an oil purchase. Drive belts (47 percent), fuel additives (29 percent), traction products such as studs and/or carbide runners (22 percent) and trailer accessories (21 percent) rounded out the top five responses. Snow Goer wanted to know where their read- ership goes to get their snowmobiles repaired and serviced. While 67 percent say they do all maintenance and repairs themselves, 22 percent of those who answered said they go to a snow- mobile dealership for service. PSB Survey: 2 in 3 snowmobilers plan to buy next sled from dealer Buy a new snowmobile from a dealer Buy a used snowmobile from a dealer Buy a used snowmobile from a private party Other 0% 10% 20% 30% 40% 50% 60% 70% How do you expect you'll acquire your next snowmobile? 66% 5.7% 22% 5.5% HOW DO YOU EXPECT YOU'LL ACQUIRE YOUR NEXT SNOWMOBILE? 51% 33% 6% 9% 1% Trail sled Trail-oriented crossover Off-trail-oriented crossover Mountain sled Utility machine 0% 10% 20% 30% 40% 50% 60% 27% 49% 24% Full-face Modular MX-style with goggles 0% 10% 20% 30% 40% 50% 60% HOW WOULD YOU DESCRIBE THE SNOWMOBILE YOU MOST OFTEN RIDE? WHAT STYLE OF SNOWMOBILE HELMET DO YOU MOST OFTEN WEAR? WHAT SNOWMOBILE-RELATED APPAREL DO YOU OR OTHER MEMBERS OF YOUR HOUSEHOLD PLAN TO PURCHASE IN THE NEXT 12 MONTHS? 25% 23% 29% 12% 24% 19% 23% 28% 2% Boots Bibs or pants Gloves Goggles Helmet Jacket Underlayers None Other 0% 5% 10% 15% 20% 25% 30% 35% WHICH OF THE FOLLOWING PARTS OR COMPONENTS DO YOU OR OTHER MEMBERS OF YOUR HOUSEHOLD PLAN TO PURCHASE IN THE NEXT 12 MONTHS? 3% 15% 15% 6% 47% 7% 5% 7% 29% 2% 8% 8% 11% 66% 14% 2% 8% 10% 14% 6% 22% 21% 1% 11% 8% 3% Avalanche beacon or airbag Battery Clutch parts and components Custom graphics or sled wraps Drive belts Engine performance parts Engine rebuild parts Exhaust pipes/silencers Fuel additives Fuel system controllers GPS System Handlebar hand guards or risers Helmet radios/ communicators Oil On-board storage (i.e., tunnel or handlebar bag) Reeds Shop dollies or carts Skis Suspension components/ shock absorbers Track Traction products (studs and/or carbide runers) Trailer accessories Turbo or nitrous Windshield None of the above Other 0% 10% 20% 30% 40% 50% 60% 70% Source: Snow Goer 2017 Reader Survey

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