PowerSports Business

November 27, 2017

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www.PowersportsBusiness.com with the dealership's logo and a one-day trail pass to use on the Hatfield-McCoy Trail System. Logan Powersports provides everything that the rider gets for their registration fee and the money from registration goes directly to the Mud Buddies Foundation. "Hosting this event is our way of unselfishly giving back to our com- munity and the surrounding area and providing a fun-filled day to disabled children who come from miles around," said owner Mike Ratz. Freedom Powersports, the 2017 Power 50 No. 1 dealer, facilitated a community outreach event by partnering with the Ronald McDonald House and its biggest event of the year, the Wild Game Dinner. Freedom Powersports worked with Textron Off Road to donate a side-by-side to the fundraiser's raffle and helped to raise more than $16,000 for the organization. In addition, due to the attendance at the event, the dealership received more than 100 leads and made eight sales as a result. Another popular option for bringing in new and returning customers is an open house-style event. Maxim Honda Yamaha, of Allen, Texas, hosts an annual BIG Open House event at its dealership, gaining more than 800 visitors. The store hosts vendors on site and encour- ages customers to visit at least six of these vendors to receive a special percentage cou- pon. This incentive allows vendors to speak with attendees and gives customers a reason to stick around and speak to as many people as possible. In 2016, Maxim Honda Yamaha sold approximately $17,000 worth of parts and accessories during the single event. Maxim Honda Yamaha also held a Yamaha demo event, one of its most successful events last year, which included a semi full of bikes and two full days of demos. "We had a great turnout, and our sales team followed up with each demo rider personally to see how they enjoyed the ride," the dealership said. "We ended up retailing 23 new Yamaha motorcycles to demo riders over the following few weeks." Florence, South Carolina-based Black Jack Harley-Davidson hosted a Cinco de Mayo event, called "Cycle de Mayo," which brought in approximately 200 people who attended the event and later took part in a benefit ride for a local child in need. Black Jack H-D strives to host at least two events per month to let cus- tomers know they are appreciated and also take time to introduce new people to its brand. Black Jack's second most-popular event, an annual Anniversary Luau brought 150 people into the dealership last year. Fes- tivities included free pulled pork sliders and drinks, a daisy duke bike wash, door prizes, demo rides and games. Same-day sales deal- ership-wide were up more than 500 percent from the previous year. Calculated Risk Motorcycle Group, with headquarters in Texas, put on a Midget Wres- tling event at its Roughneck Harley-Davidson dealership in Longview, Texas. The dealership said this event brought a lot of attention and new traffic to the store: "It brought a lot of new faces and previous customers that had not been into the stores since the store's acquisition the previous year." With more than 300 people in attendance, Roughneck Harley-Davidson made $8,000 in MotorClothes sales in one day and sold eight motorcycles as a result of the event. The Transportation Revolution of New Orleans, Louisiana, began offering monthly "tech talks" with its service staff to promote a friendly relationship between staff and rid- ers. "Our tech talk series allows us to peel the curtain back and show our customer a little bit about a bike," the dealership said. "We have found that these events create trust with our customer and increase service business retention." PSB POWER 50 EVENTS CONTINUED FROM PAGE 16 Freedom Powersports, the 2017 No. 1 Power 50 dealer, partnered with the Ronald McDonald House on its latest community outreach event. Photo courtesy of Freedom Powersports Brewer Cycles's annual Duke Children's Charity Ride has helped raise more than $100,000 in donations. Photo courtesy of Brewer Cycles

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