PowerSports Business

November 27, 2017

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16 • November 27, 2017 • Powersports Business www.PowersportsBusiness.com FOCUS PSB Power 50 dealers share engaging events with their customers BY KATE SWANSON ASSISTANT EDITOR A major theme all successful dealerships have in common is their ability to take care of their customers and to get those customers to return to the dealership. Events have proven to be a great way to gain customer loyalty, show appreciation and raise dealership awareness in local communities. Throughout the years of the Powersports Business Power 50 program, the editors of PSB have come across interest- ing events, both big and small, that can inspire other dealers with ways to promote more cus- tomer involvement daily. One such dealership is Brewer Cycles, of Henderson, North Carolina, which hosts an annual community event that gains recognition on both local and national levels. Featuring more than 350 riders from all over the country, the annual Duke Children's Charity Ride began in 1997 and has raised more than $100,000 in donations to support the Duke Children's Hospital in Durham, N.C. The ride began with a focus to "unite the community business and vendors," according to the dealership, and it continues to grow with every year. Rawhide Harley-Davidson also chose to host an event that gives back. The dealer- ship's most popular event is its annual Military Appreciation Bike Night. The staff said, "Our strong roots in supporting the military defi- nitely brings in the crowd. The event pulls in a few hundred people, and we have plenty of entertainment from a live band, free beers, great food, tons of games and raffles to support the Wounded Warrior Project." On a smaller scale, Rawhide H-D also began hosting free pancake breakfasts inside its show- room, which helps bring in multiple customers together who were able to familiarize them- selves with the new bikes and friendly staff. More and more dealerships are seeking out local charities and organizations to co-host events. Wild Prairie Harley-Davidson, a 2015 Powersport Business Power 50 dealer, based in Eden Prairie, Minnesota, played host to the American Heart Association in February dur- ing American Heart Month. The event helped raise awareness for women's health issues and also specifically showed appreciation for the dealership's female riders. The Go Red for Women event included workshops like Bling Your Bike and Upgrade Your Growl, and special promotions catered to its female customers. In addition to the sales and service side, the event included a fashion show, including real customers and employees wearing branded Harley-Davidson MotorClothes. Attendees at the event were encouraged to sit on bikes on the showroom floor, while they watched the fashion show, and a guest speaker shared her story of surviving congenital heart disease. Logan Powersports Group, a Power 50 Hall of Fame member based in Logan, West Virginia, is well known for its annual Mud Buddies "Riding for a Reason" ATV/ side-by-side Poker Run. The dealership partners with the Mud Buddies Founda- tion, a nonprofit organization that provides fun family outdoor experiences for children with special needs. Mud Buddies provides a free, guided ATV/UTV rides for children with autism, Down syndrome and other disabilities. The fundraiser includes a free lunch, one door prize ticket per registration, free T-shirts Dealerships offer event-full opportunities See Power 50 Events, Page 17 p Logan Powersports Group president Mike Ratz (center) poses with three particpants of the Mud Buddies Poker Run. Photos courtesy of Logan Powersports Group u The annual "Riding for a Reason" ATV/side- by-side Poker Run is now in its 5th year.

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