PowerSports Business

November 27, 2017

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www.PowersportsBusiness.com Powersports Business • November 27, 2017 • 15 FOCUS PSB Event benefits local children's hospital Nov. 4 marked a day for music, riding and raising money for charity in Scottsdale, Ari- zona. Bob Parsons, owner of four power- sports dealerships, hosted the 6th Annual Bob's Biker Blast, at Harley-Davidson of Scottsdale and GO AZ Motorcycles, a Power 50 Hall of Fame dealer. The yearly event serves as a chance for casual bikers, bike enthusiasts and music lovers to have a blast while making a differ- ence. Bob's Biker Blast celebrates the diversity within motorcycling and the positive impact bikers have on their community, with pro- ceeds benefitting Phoenix Children's Hospital (PCH). Including a generous donation from The Bob & Renee Parsons Foundation, the 2016 event raised $250,000 and brought the five-year total event contributions to more than $1.7 million. "Bob's Biker Blast is one hell of a party," said Parsons. "But more importantly, it's a celebration of the often-overlooked gener- osity of the motorcycle community and a chance to rally around kids who are facing serious medical issues." The hospital's "I Ride for PCH" self- guided motorcycle ride to the dealerships began at 11 a.m., the official kickoff for Bob's Biker Blast, but the event was not limited to ride participants or motorcyclists. Admis- sion to Bob's Biker Blast was free with a motorcycle endorsement and $20 for all oth- ers, with 100 percent of the proceeds benefit- ting Phoenix Children's Hospital. "I continue to be inspired by the support of Mr. and Mrs. Parsons and Bob's Biker Blast," said Craig McKnight, Phoenix Chil- dren's Hospital CFO. "The money raised not only helps us fund vital programs and services for our patients, but the outpouring of support from his companies and the biker community show true dedication to sick and injured children in Phoenix." The 2017 headlining concert featured American Rock band 3 Doors Down with second stage performances earlier in the day by Mini Kiss and local band Analog Outlaws. Bob's Biker Blast also featured a guest appear- ance by Bill Davidson, great grandson of Har- ley-Davidson co-founder William A. Davidson. The dealerships once again hosted a motorcycle sweepstakes, and during the event, one lucky winner took home a new motorcycle valued at up to $25,000. Contes- tants entered to win daily at GO AZ Motor- cycles in Scottsdale, GO AZ Motorcycles in Peoria or Harley-Davidson of Scottsdale. In addition to the Arizona dealerships, Parsons also owns Southern Thunder Harley- Davidson in Southaven, Mississippi. PSB Participants line up to begin the "I Ride for PCH" ride. Photos courtesy of Harley-Davidson of Scottsdale The 6th Annual Bob's Biker Blast kicked off with a self-guided motorcycle ride to the dealerships. Power 50 Hall of Famer hosts 6th Annual Biker Blast

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