PowerSports Business

November 6, 2017

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SNOW www.PowersportsBusiness.com Powersports Business • November 6, 2017 • 39 Ski-Doo snowmobiles are most viewed over past year BY ALEXANDER SPITZ CONTRIBUTING WRITER Within the last year, Polaris dominated the top 10 list taking seven spots in the top 10 most- researched snowmobiles on KBB.com. However, Ski-Doo models garnered the most activity on KBB.com, with 33.1 percent of all snowmobiles researched between Aug. 13, 2016, and Aug. 13, 2017. During the same time period, Polaris managed to reach 31.1 percent of all snowmobiles researched, while Arctic Cat and Yamaha held 24.9 percent and 10.9 percent, respectively. Compared to similar data from one year ago, Polaris increased its percentage of page views on KBB.com by 1 percent, from 30.1 percent to 31.1 percent. Ski-Doo garnered a greater per- centage of hits year-over-year with a 0.9 percent increase, from 32.2 percent to 33.1 percent. Yamaha received a slightly decreased share of interest on KBB.com, dropping 0.2 percent from 11.1 percent to 10.9 percent. Meanwhile, Arctic Cat showed the most significant decrease, from 26.6 percent to 24.9 percent, a 1.7 percentage drop in page views on KBB.com. MOST-RESEARCHED 2017 SNOWMOBILES ON KBB.COM Ski-Doo dominated the top 10 most-researched model-year 2017 snowmobiles list. The 2017 Ski-Doo Summit series was popu- lar with researchers. The Summit X 154 850 E-Tec, Summit SP 154 850 E-Tec and Summit X165 850 E-Tec were ranked fourth, fifth and sixth respectively. All of the top 10 model year 2017 snowmo- biles displace at least 800cc. Despite having only three models in the top 10 most-researched model year 2017 snowmo- biles list, Polaris managed to take the No. 1 spot with the 800 Pro-RMK 155. PSB Alexander Spitz is a motorcycle valuation analyst at Kelley Blue Book. Polaris sleds dominate top 10 used searches Change from 2016 KBB Suggested Retail Value KBB Trade-In Value Year Make Model MOST-RESEARCHED TOP 10 SNOWMOBILES TOP 10 MOST-RESEARCHED SNOWMOBILES ON KBB.COM: AUG. 2016 THROUGH AUG. 2017 (1) Source: Kelley Blue Book 1 2006 Polaris 600 HO Fusion down 4% $1,845 $2,730 2 2002 Polaris 600 XC SP down 5% $1,055 $1,625 3 2013 Polaris 800 Pro-RMK 155 down 7% $4,920 $7,130 4 2003 Arctic Cat F7 Firecat down 1% $1,285 $1,945 5 2010 Polaris 600 Rush down 6% $3,155 $4,585 6 2003 Yamaha RX10 RX-1 down 6% $1,600 $2,385 7 2014 Polaris 800 Pro-RMK 155 down 6% $5,520 $7,985 8 2008 Ski-Doo Summit X 800R PowerTEK 154" down 7% $2,880 $4,195 9 2012 Polaris 800 Pro-RMK 155 down 6% $4,390 $6,370 10 1997 Polaris Indy 500 down 4% $490 $855 MOST-RESEARCHED SNOWMOBILE MANUFACTURERS ON KBB.COM IN THE PAST YEAR Yamaha 11% Arctic Cat 25% Polaris 31% Ski-Doo 33% MSRP KBB Suggested Retail Value KBB Trade-In Value Year Make Model MOST-RESEARCHED TOP TEN MODEL YEAR 2017 SNOWMOBILES (2) 1 2017 Polaris 800 Pro-RMK 155 $13,399 $7,510 $10,615 2 2017 Ski-Doo MX Z X 850 E-Tec $13,299 $7,560 $10,675 3 2017 Polaris 800 Switchback Assault 144 $13,499 $7,560 $10,675 4 2017 Ski-Doo Summit X 154 850 E-Tec $12,899 $7,330 $10,380 5 2017 Ski-Doo Summit SP 154 850 E-Tec $12,349 $6,960 $9,890 6 2017 Ski-Doo Summit X 165 850 E-Tec $13,299 $7,560 $10,675 7 2017 Ski-Doo Renegade X 850 E-Tec $13,549 $7,700 $10,855 8 2017 Ski-Doo Freeride 137 800R E-Tec $14,049 $7,980 $11,210 9 2017 Ski-Doo Renegade Adrenaline 850 E-Tec $12,699 $7,190 $10,195 10 2017 Polaris 800 Pro-RMK 155 LE $14,799 $8,400 $11,730 (1) Based on web traffic to KBB.com from Aug. 13, 2016, through Aug. 13, 2017 (2) Based on web traffic to KBB.com from May 1, 2017, through Aug. 13, 2017 Source: Kelley Blue Book

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