PowerSports Business

November 6, 2017

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38 • November 6, 2017 • Powersports Business www.PowersportsBusiness.com PWC Ranger 900 W W W.T I TA N P L O W S .C O M Available for UTVs from Polaris, Can Am, Honda, Kawasaki 3 Year Warranty Excellent Margin Opportunity Built in the USA to Last a Lifetime Widths 66", 72", and Industry First 82" Sea-Doo offers storage bin organizers for that as add-on accessories. Vincent said these features give the new models showroom value. "For sure [dealers] must showcase it with all the accessories pos- sible because they are so clever and so natural to the experience that I do believe they must at least have a sound system and just put a cooler at the back of it and just explain what you can do and why it's there." The sound system has a demo mode for dealers, where they can hook a separate power source to the unit, so as not to drain the unit's battery. On top of the lifestyle features Sea-Doo has brought to its new platform, the units also have improved stability and control offered through a lower seat high and a new deep-V ST3 hull. The platform allows for easier reboarding, and several enthusiast media on the Sea-Doo media trip remarked at the carving ability of the hull. "This is extremely important," Vincent said. "When you know that over 50 percent of the buyers are new to the sport, so they've never been on a personal watercraft before, you want to make sure that those guys feel confident when they step on a unit. And stability for us was a very important criteria. But at the same time, we had to deliver for the enthusiast cor- nering ability and off-shore ability and so on. So I think we came with a very good end product, having a high stability at rest with the offset chine, and a very, very comfortable ride on rough water for those enthusiasts, so there's no compromise there, and I think for those new to the sport, it will be a game changer for them." Sea-Doo knows all about those new to the sport of personal watercraft. After the com- pany introduced the entry-level Spark four years ago, it has seen sales of those units and others increase. "For the last four, five years the industry has been growing. And if you look at what the Spark did, especially the Spark when we introduced it in 2014, we've seen growth since then, and the Spark itself grew the industry. If you compare the industry volume, the North American industry volume from 2011 to 2017, we've seen a 51 percent industry growth, and a big portion of that growth is coming from the rec-lite segment, which is fueled by the Spark," Vincent reported. For 2018, Sea-Doo has added a 3-Up Spark Trixx to the lineup, following a record-break- ing year with the new-for-2017 Trixx. "It's funny because we ran out of Trixx; I'll be honest, and it was a great, great seller — the highest sell-through we've had in our watercraft history. It was amazing," Vincent said. "And dealers were converting 3-Ups into a Trixx because we were selling the package, let's say with the VTS and those step wedges and so on, and converting whether a 2-Up or a 3-Up into a Trixx version, and they did a lot of conversions because we underestimated the potential probably." It's those models — and the new 2018 plat- form, Sea-Doo hopes — that are making the PWC segment standout as one that's actually attracting new riders. "Especially in the motorcycle industry, getting new blood into the sport, it's difficult, whereas on the personal watercraft, we have it, but again, I think Spark helps to generate that new to the sport big time. And it's a plus for BRP; it's a plus for our dealers, but it's a plus for the industry, the entire industry. So yes, I think we are in a very, very good posi- tion with the Spark and the new lineup, and I'm looking forward to seeing the future for Sea-Doo, especially in that." PSB SEA-D00 CONTINUED FROM PAGE 36 Sea-Doo released a new platform for its GTX line, RXT 230 and Wake Pro 230. Photos courtesy of Sea-Doo The new 2018 Sea-Doo platform offers a 27-gallon, easily accessible storage compartment.

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