PowerSports Business

November 6, 2017

Issue link: http://read.epgmediallc.com/i/892594

Contents of this Issue


Page 28 of 43

www.PowersportsBusiness.com Powersports Business • November 6, 2017 • 29 ATV/UTV Caterpillar announced plans in October to enter the utility vehicle market. The company has entered into a manufacturing and supply agreement with Textron Spe- cialized Vehicles Inc. and will offer UTV models sold through participating Cat deal- erships starting in 2018. "We are excited about our introduction of the first-ever Cat UTV models. We look forward to offering a vehicle specifically designed to serve the needs of our existing as well as new customers," said Steve Schoen- ing, product manager. "Cat utility vehicles will offer exceptional performance and sta- bility at full load, superior reliability, and a quiet, spacious operator environment." The new Cat UTV models were devel- oped in collaboration with Textron Spe- cialized Vehicles Inc., a division of Textron Inc. Textron Specialized Vehicles Inc. (TSV) manufactures utility vehicles and equipment to serve numerous industries, marketed under a number of brands. TSV product lines include Cushman utility vehicles, Textron Off Road side-by-sides and ATVs, Arctic Cat snowmobiles, Jacobsen professional turf equipment and E-Z-GO golf cars. Featuring a rugged steel cargo bed, the new UTVs from Caterpillar reliably handle up to 1,000 pounds (450 kg) of material and tools, and they offer 2,000-pound (900-kg) towing capacity. The UTVs also provide ample headroom and legroom for tall riders. "Cat UTVs offer easy-to-access service points for maintenance, and customers can rely on the unmatched service and support offered by participating Cat dealers to keep their UTVs working at peak performance," Schoening said. MAHINDRA REVEALS RE-STYLED UTV Mahindra North America's annual National Dealer Meeting centered around fully refreshed and extended product lines, including higher HP engines for both the tractor and UTV portfolios. These products will launch in stages over the next eight months beginning with the re-styled UTVs, followed by new sub-compact, compact and utility tractors. The meeting brought together Mahin- dra's worldwide dealers, partners and employees for a four-day gathering in Indianapolis. Attendees representing India, Japan, Korea, Turkey, Brazil, Taiwan, Mex- ico and Canada came together for the largest Mahindra meeting ever. "Our seventh National Dealer Meeting was our biggest yet. With the introduction of more than 40 refreshed and new tractors as well as re-designed and higher horse- power utility vehicles, Mahindra is ready to run," said Mani Iyer, president and CEO of Mahindra NA. "We have a strategy to maintain our aggressive growth in the North American market and this new product portfolio is one of the drivers that will fuel our forward momentum." Mahindra's new product launch began with an unveiling of more than 25 models during the general session followed by detailed classroom training and a dynamic, interactive ride and drive experience with the new tractors and utility vehicles. In addition, the meeting provided an opportunity for dealers to share best prac- tices, talk to Mahindra's senior leadership and attend business development sessions. Dealers were recognized for their achieve- ments over the past year during an awards dinner. Also, dealers and partners were treated to an exciting evening at the Indy Motor Speedway and to a special reception at the beautiful and historic Grand Union Sta- tion in downtown Indianapolis. "We were pleased to have 100 percent of our dealers attend the 2017 National Dealer Meeting to learn about Mahindra's new prod- ucts, network with their peers and attend sessions offering tools and tips to develop and grow their independent businesses. This is a testament to the Mahindra-way of doing business and our commitment to a loyal and dedicated dealer network which is rooted in shared partnership," said Cleo Franklin, CMO/VP of Strategic Planning, Mahindra NA. "It was truly special to have record atten- dance to witness this unprecedented new product unveiling." In keeping with NDM tradition and Mahin- dra's RISE philosophy, Mahindra presented a tractor to the City of Indianapolis. Dan Parker, the director of Public Works, accepted the donation. The city was pleased to be the recipient of Mahindra's donation to its fleet from the world's No. 1 selling tractor. PSB DIGEST Caterpillar to enter UTV market with Textron-built machines u Mahindra North America's re-styled UTV was fea- tured as part of a major new product launch. The new products were put to the test by the company's deal- ers at a dynamic, interactive ride and drive experience featuring the new tractors and UTVs. Photo courtesy of Mahindra North America

Articles in this issue

Links on this page

Archives of this issue

view archives of PowerSports Business - November 6, 2017