PowerSports Business

November 6, 2017

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26 • November 6, 2017 • Powersports Business www.PowersportsBusiness.com ATV/UTV 800, 1000 models get 48 months of coverage; heated seats also unveiled BY DAVE McMAHON EDITOR IN CHIEF An industry-leading four-year engine warranty on the 800 and 1000cc side-by-side models. Heated seats as standard equipment on all LCD touch-screen models. A free account for deal- ers on ATVTrader.com, managed by ODES. And plans for a $20 million assembly and parts manufacturing facility in North Texas slated to break ground at the beginning of 2018. Those were just a few things we learned about the newly named ODES Industries (for- merly ODES UTVS) during an exclusive tour of the company's Dallas-based operations. Of course, some seat time aboard the Dominator X2 1000 side-by-side and Assailant ATV on a nearby off-road park were a welcome part of the journey, and offered an ideal way to make our debut ride aboard their machines. ODES, which currently has a manufactur- ing plant in Shandong, China, recently signed a deal to build a new facility in 2018 in the south of China near Shanghai, since the majority of the company's small parts suppliers are located in that region. ODES also has expansion plans in the U.S. for 2018 to expand its assembly and USA parts manufacturing in North Texas in a four-phase project. The first phase is construction of a new $20 million facility slated to break ground at the beginning of 2018. "Our product value, pricing, and service are unmatched, which has contributed to six years of straight growth. With the addition of new products and offerings, we are having to expand just to meet consumer demands," said Mike Smith, president and CEO of ODES Industries. The 48-month engine warranty (24 months on the drive system) is certainly generating interest among dealers. The industry-first heated front seats as standard equipment on the LCD models provides heat to both the butt and back. "The 48-month warranty was just a no- brainer. If you build a quality product then I think you should offer a quality warranty. We build our engines and trust our craftsmanship," Smith said. "And the seats are just awesome. I don't know why we were the first to offer this standard — who wants to ride frozen?" ODES continues to partner with several high-profile suppliers, including windshield manufacturer National Cycle and Interstate Battery. Royal Purple fluids and CV-Tech Stage 4 belts are included in the 800 and 1000cc models. Also as a standard feature, the Special Edition models offer a patented Vi-Lock Long Travel Suspension System that has 14 inches of travel and over 12 inches of ground clearance. It was designed by Califor- nia-based Desert Concepts. "ODES is a top quality brand and we want to partner with other top quality brands. Royal Purple made a lot of sense," Smith said. "We wanted top tier fluids in our vehi- cles, and they are the top name in the game. Royal Purple was looking to expand their new off-road fluid lineup so the partnership made sense. Interstate also was a no-brainer. Best warranty, best quality and support — this matches ODES and was a perfect fit, plus the customers benefit greatly having better branded items with their UTV. Vendors have to share with the same vision and focus as ODES. Without this, the brands cannot sup- port each other or be a great fit." Another important standard feature is the Zeus Touch 7-inch LCD screen, a full-color touch screen that provides GPS mapping, trail tracking, Bluetooth connectivity, engine diag- nostics, and the option to add audio with a Bluetooth sound bar. The Assailant Zeus model brings an entirely new experience to ATV rid- ing that we've previously only experienced in side-by-sides. Powder coating is available in multiple color options on the Dominator X SE mod- els. In fact, that model offers 72 different customizations options, and includes a 3M graphics wrap. Powder coating is available in blue, white, red, green, orange and pink. ODES ramps up with 4-year engine warranty See ODES, Page 31 The 2018 ODES Dominator X2 1000, getting a workout in Dallas, is part of the lineup that gets a four-year engine warranty. Photo courtesy of ODES Industries ODES Industries president and CEO Mike Smith has guided the company to six consecutive years of growth. After a recent relocation from Riverside, California, to Dallas, ODES has plans to expand once again in North Texas. Photo by Dave McMahon/Powersports Business

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