PowerSports Business

November 6, 2017

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18 • November 6, 2017 • Powersports Business www.PowersportsBusiness.com FOCUS PSB Scorpion Sports, Inc. announced it has moved all sales and distribution of its products in the U.S. to Western Power Sports (WPS). Scorpion found its dealer direct business model to not be scalable to meet the expecta- tions of dealers in the future. A two-year project identified a business model that will accelerate the company's growth, and that solution was an exclusive deal with WPS. "Today's market demands total excellence in product, value, design, brand and distribu- tion. Having a great product is not enough. Customers want it quicker, accurately and at a fair price. This new alliance with WPS delivers on all of these categories," said Frank Esposito, president and COO of Scorpion Sports, Inc. "Our vision is to deliver world-class distri- bution for the best products in the marketplace. We were aware of the Scorpion brand, and when we examined the products, features and competitive pricing, we were very impressed. They may be one of the hidden gems in the industry, and we feel we can help them grow into one of the industry's market leaders in hel- mets and apparel," said Craig Shoemaker, WPS president and CEO. PSB WPS named exclusive U.S. distributor of Scorpion Sports New luggage line ride gets designers in tune with end user To amplify the launch of its new XKursion and Momentum luggage lines, Kuryakyn recently recruited a group of riders to participate in a ride and overnight campout in the beautiful Badlands National Park. "After seeing these bags work their way through product development, I knew we had something truly unique and couldn't wait to share them with the riding community as quickly as possible," said Undria Davis, Kuryakyn creative marketing manager. "As a design and engineering team, we rode with these bags and fell in love, but hearing that from the company who 'watched them grow- up' is one thing. Hearing it from those on the road everyday, utilizing the bags we've designed and living lives others aspire to live, is quite another." Together with longtime Kuryakyn sup- porter Adam Sandoval of ScootinAmerica, who assisted with planning, the "XKursion to the Badlands" brought a dozen motorcycle enthusiasts from all avenues of life together for 24 hours of riding, camaraderie and direct con- sumer-to-brand dialogue. Riders were selected to receive an XKursion or Momentum bag of their choice. After a few weeks of use, each rider came prepared with feedback, which would provide valuable information that could be leveraged toward future marketing and product development concepts. "The purpose of the Badlands ride was to indulge in the culture and create a rider- to-rider relationship that most designers can only hope for," said Matt Cook, Kuryakyn soft goods designer. "I learned about the necessities of each rider, along with the visual preferences Kuryakyn hosts Xperiential event with riders to Badlands See Kuryakyn, Page 20 Kuryakyn asked a group of riders to participate in an overnight campout in Badlands National Park. Adam Sando- val, of ScootinAmerica, assisted with planning the XKursion. Sandoval and his dog Scooter were a part of the ride. WPS president and CEO Craig Shoemaker (left) and Scorpion president and COO Frank Esposito connected on a deal that ends Scorpion's dealer direct business model.

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