PowerSports Business

November 6, 2017

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w w w . p o w e r s p o r t s b u s i n e s s . c o m INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE November 6, 2017 • Volume 20, Number 14 • $3.99 Sea-Doo's 2018 lineup brings 'onboard living room' to add to social appeal. Multi-dealership group tops 2017 Power 50 For the first time, Freedom Powersports, a 14-store dealership group based in Fort Worth, Texas, was named the No. 1 dealer among the 2017 Power 50 by the editors of Powersports Business. Sarah McVean, chief marketing officer for Freedom Powersports, was present to accept the award during the fifth annual Power 50 awards dinner at the Greater Columbus Convention Center in Colum- bus, Ohio, held during AIMExpo. The announcement wrapped up the ceremony, which honors the top 50 dealerships in North America and celebrates their suc- cesses over the past year. Freedom Powersports named No.1 dealer See page 36. 1. Freedom Powersports, Texas 2. Calculated Risk Motorcycle Group, Texas 3. Lake Shore Harley-Davidson, Illinois 4. Huntington Beach Harley-Davidson, California 5. Hattiesburg Cycles, Mississippi 6. Black Jack Harley-Davidson, South Carolina 7. Moto Illimitees, Quebec 8. America's Motor Sports, Tennessee 9. Ray Price Inc., North Carolina 10. The Transportation Revolution, Louisiana 2017 POWER 50 TOP 10 DEALERS See Power 50, Page 4 Sarah McVean of Texas-based dealership group Freedom Powersports (third from left) accepts the 2017 Power 50 No. 1 dealer award from Powersports Business editors (from left) Dave McMahon, Liz Keener and Kate Swanson. Power 50 dealers from throughout North America celebrated their achievements during the 2017 Power 50 Awards dinner, held during AIMExpo in Columbus, Ohio. Best Place to Work: Alamo Cycle Plex Best Service Department: Chicago Harley-Davidson Ray Price Community Service Award: Cole Harley-Davidson 2016 Power 50 Hall of Fame: Logan Powersports Group, West Virginia BEST IN CLASS: The 2018 ODES Dominator X2 1000 includes an industry-first four-year engine warranty. Heated seats are also offered as standard equipment. 2018 SIDE-BY-SIDE LAUNCHES BRING CONTINUED GROWTH TO THE SEGMENT – STARTING ON PAGE 26 Yamaha's top 150 off-road dealers were the first to get some seat time in the 2018 Wolverine X4, which was met with dealer enthusiasm. The 2018 Kawasaki MULE PRO FXR provides premium styling for work or play, as PSB editor in chief Dave McMahon discovered at the Hearst Ranch.

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