Landscape & Irrigation

October 2017

Landscape and Irrigation is read by decision makers throughout the landscape and irrigation markets — including contractors, landscape architects, professional grounds managers, and irrigation and water mgmt companies and reaches the entire spetrum.

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www.landscapeirrigation.com Landscape and Irrigation October 2017 29 early November. For regions farther south, the season may not begin until mid-October and last through December. Wherever your customers are, it's crucial to have their systems evaluated and winterized before temperatures are consistently falling below 32 degrees Fahrenheit. Another way to make the winterizing season more efficient is to schedule jobs based on areas of towns and neighborhoods. Work with your customers to knock out a street or neighborhood within a specific timeframe. This will not only save you significant time and hassle, but will allow you to service more lawns efficiently Additional revenue streams and pricing Winterizing is a great revenue stream for irrigation contractors. A common practice in the industry is presenting customers with an annual contract that includes built-in winterization services. Your customers are paying for it regardless, so it's beneficial to include it in your pricing structure to ensure that they take advantage of the service. Consider offering customers seasonal annual packages, which can be designed to extend the life of sprinkler systems and reduce water bills, while including winterization services at a flat rate. This can help generate a guaranteed revenue stream because whether customers take advantage of winterization or not, they are paying for the service ahead of time. Another way to generate revenue is to offer group discounts for neighbors. For example, when winterizing a whole street, you can schedule services on the same day or multiple days in a row. This in turn encourages more winterizations, and increases efficiency for your business. Russ Jundt is the president and founder of Conserva Irrigation, the industry's first national franchised irrigation company founded on the principle of water conservation. For more information on Conser va and franchise opportunities, visit https://www. conservairrigation.com/franchising/

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