PowerSports Business

October 2, 2017

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40 • October 2, 2017 • Powersports Business www.PowersportsBusiness.com PWC Hidden Trails Motorsports celebrates with racers BY KATE SWANSON ASSISTANT EDITOR For the past three seasons, Hidden Trails Motorsports, of Charleston, West Virginia, has hosted an annual racer party open to all com- petitors, families and friends, to celebrate the Pro Watercross National Tour. "We have long been a supporter and spon- sor of the Pro Watercross National Tour," said Trey Frame, president at Hidden Trails Motor- sports (HTM). "Deciding to host the racer party was an easy choice for us. I have been around the sport for many years. My brother Cameron and I have had some success as racers, but I guess it's just a way for us to give back to the sport of PWC racing." The dealership has a history of supporting the tour. In 2015, HTM partnered with Yamaha to co-op on the title sponsorship, and in 2016 the dealership partnered with Sea-Doo to do the same. "We sell both brands of PWC, so it was good to get the financial support needed to make this happen," said Frame. "In 2017, the Pro Watercross Tour was able to achieve some outside sponsorship with Heyday Wake Boats, and although we are not the title sponsor of the tour this season, we continued to support this national series as the premier PWC racing series in the U.S." HTM set up its showroom and parking lot to accommodate this year's racer event. The party was catered and featured local blues band the Outdoor Cats for entertainment. The dealership partnered with Sea-Doo to host the event and was able to showcase new Sea-Doo products and models on display in the showroom. Outside, the dealership set up tables and chairs for racers and their families to enjoy the atmosphere. "Fortunately, we had great weather, and the awards stage was set up outside, so everyone could mingle and take part," added Frame. This year the dealership was able to host the Pro class awards as part of the racing party. "Due to CBS filming the pro classes, all motos for the Pro classes were complete on Saturday. Overall points would be tabu- lated, and I thought it would be cool if peo- ple could celebrate the Pro class awards at the racer party. I believe it was a good fit," said Frame. Amateur racing continued at the event through Sunday. Another unique highlight from this year's event was the Hot Wheels race-off, with the grand prize of a Haibike performance e-bike. Participants could buy toy cars and race against each other to win money and prizes. A portion of the proceeds went to the local "Rock the Park" event, which is a hot rod/music show that in return raises money for the Kanawha State Forest Foundation. "Every year we've tried to up the ante for the racer party. We put some thought into it and wanted to focus on something that would really excite the competitors. Racers always need a way to travel around the pit areas, either by ATV, UTV or bicycle," said Frame. "Earlier this year we took on selling Haibike performance e-bikes, which are basically electric assist per- formance mountain bikes." During the party, four names were drawn, and the four racers competed for the Haibike, racing head-to-head on the Hot Wheels race- track in the dealership. "It ended up being a really cool aspect of the event, and I think everyone enjoyed it," said Frame. "Sammy Nehme, one of the tour's standout Junior Ski racers, won the bike. He was stoked, and we were stoked for him!" Sponsoring the tour and hosting the racer parties over the years has had a positive effect on sales. "There have been many unit and product sales directly related to this sponsor- ship," he said. "Although Hidden Trails Motor- sports is a smaller dealership in the mountains of West Virginia, it's great to see the national exposure we have been getting, and it helps boost our efforts for continued growth." For Frame, it's all about supporting the sport that brought him and his family into the powersports industry. "Becoming a pro racer and one day owning my own dealership was all I dreamed about. Now I'm still racing competi- tively, and Hidden Trails Motorsports is a huge part of my life, so I guess you could say I'm liv- ing the dream." PSB Dealer hosts Pro Watercross Championship party Cycle Zone sells through inventory before fall BY KATE SWANSON ASSISTANT EDITOR With another season of PWC growth nearly in the rearview, one powersports dealer worked all summer to sell out of its inventory. Cycle Zone Powersports, located in Topeka, Kansas, extended its Fourth of July sales event through the entire month of July in hopes of moving a large number of PWC. The dealership carries the Sea-Doo and WaveRunner lines and began the season with approximately 36 units. Sales depart- ment staffer Jared Haaf said the extended selling season was received well by Cycle Zone's customers. "We had an end-of-the-year promotion like this in 2016, just trying to move units. We don't want to sit on watercraft all winter and have to pay interest," Haaf said. As part of the July sales event, the dealership offered rebates on several Sea-Doo models, including the 2016 Sea-Doo Spark and the 2017 Sea-Doo GTI SE. Cycle Zone added Yamaha WaveRunners to its lineup in 2017 and found the sales strong. "The Yamahas sold really good, but I think we were a little bit short on inventory on them, compared to the Sea-Doo units with the higher horsepower," added Haaf. While some riders were interested in Yamaha's WaveRunner EX line, those who wanted more horsepower trended toward the Sea-Doo lineup. "I think I sold seven Yamaha EXs. Those definitely sold better because all we had in here were EX and EX Deluxe units," said Haaf. "If we would have had more of the higher output of Yamahas, we would have sold more of those." Cycle Zone Powersports is above plan in relation to its business goals this year, and Haaf agreed that PWC sales made a difference in performance. With a "really good PWC year" almost behind it, the dealership is already looking forward to planning events for the next season. PSB Dealership gets in the PWC sales zone (From the left) Jeff McPhail, Keith Dill and Billy Dearman accept their awards during the Pro class awards ceremony hosted during the dealership's race party. Photos courtesy of Hidden Trails Motorsports Hidden Trails Motorsports president Trey Frame (left) poses for a photo with Sammy Nehme, winner of a Haibike e-bike, at the Pro Watercross racer party.

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