PowerSports Business

October 2, 2017

Issue link: http://read.epgmediallc.com/i/877322

Contents of this Issue


Page 32 of 47

UTV World Championship TV show set for 1-hour show on ABC UTVUnderground.com and Mad Media, led by the Martelli Brothers directing team, announced the premiere date for their one- hour documentary-style TV show on the Polaris RZR UTV World Championship pow- ered by Monster Energy. The show will pre- miere on ESPN's World of X Games on ABC on Oct. 15 at 3 p.m. EDT/2 p.m. PDT. The world's biggest UTV race takes place every year in Laughlin, Nevada, and draws the best UTV racers in the world to battle in both short course and desert races. The races fea- ture exciting side-by-side land rush starts and intense door-to-door racing from the drop of the green flag all the way to the checkers. "We are thrilled to be a part of ESPN's World of X Games series. It puts us right in front of a younger skewing action sports based demo- graphic," said Mad Media CEO and co-director Matt Martelli. "They have an enormous televi- sion reach and have a massive digital and social media reach as well. We are already the biggest UTV race in the world with the biggest TV and social media following. Now with our new rela- tionship with ESPN's World of X Games, we are directly in front of the right demographic. We are looking forward to working with ESPN to grow the UTV market globally!" The 2017 TV show will feature racing in three separate classes, including desert, short course and youth racing. The show will highlight world- class racers Rhys Millen, viral superstar and off- road champion RJ Anderson, and short course champion Cody Bradbury. The racing family of Randy (father), Claudia (mother) and Sierra (daughter) Romo, as well as 11-year-old racing phenom Dallas Gonzales, will also be featured as digital profiles leading into the program air date. "When we came up with the idea for this race, we knew we could grow it into the biggest UTV race in the world. What we didn't anticipate is becoming one of the biggest off-road races on the planet in three shorts years! The UTV World Championship has been exploding every year, and partnerships with global media groups like ESPN are key not only in exposing UTV racing to new people, but exposing UTV racing to the right people. We're thoroughly stoked to be showcas- ing the most exciting UTV racing from around the globe on ESPN's World of X Games!" said UTVUnderground founder Joey DiGiovanni. "Our cinematic, documentary-style approach to covering this race and other mar- quee off-road events like The Mint 400 is a process that we've spent over 20 years perfect- ing — and we're very proud of the work we produce. Action-based storytelling has always been the main focus of all the content we cre- ate. Our goal is to uncover the incredible stories that unfold at each race, and this year was full of them! There were exciting passes and lead changes, gut wrenching losses, crashes and everything in between this year," said COO and co-director Joshua Martelli. PSB www.PowersportsBusiness.com Laughlin UTV race to get ESPN coverage respected organization's event and donor sup- port will continue to raise awareness and assis- tance for the brave SEAL-NSW families." "Yamaha has been a great supporter of our event over the past four years, and their vehicles are an auction favorite that have now helped raise nearly $90,000 for SEAL members' families," said retired U.S. Navy Capt. William R. Fenick, executive director for SEAL-NSW. "We are dedicated to supporting the needs of these important families, and partners like Yamaha allow us to provide the right programs — both now and in the future." In addition to all of the standard attributes of the Yamaha Viking line, the 2017 Viking VI SE is available in a high-quality Midnight Blue Metallic painted bodywork featuring alu- minum wheels, a soft sun top, mud flaps, over fenders and under seat storage, all at an MSRP of $14,999. PSB YAMAHA CONTINUED FROM PAGE 28 Team on their third consecutive champion- ship with a near-perfect run, and for further solidifying his place as one of the great racers in GNCC history," said Donnie Luce, Yama- ha's Amateur MX/ATV/Off-Road coordina- tor. "Fowler's dominance and consistency on the cross-country ATV circuit this season once again demonstrated why the YFZ450R is the racers' top sport ATV, with the proven off-road power, durability and performance to consistently top the podium." Fowler earned his first XC1 Pro ATV championship in 2015 and clinched his sec- ond straight championship in the second- to-last round of the season last year. This year's championship adds to his world-class racing resume, including a number of titles such as XC2 Pro-Am, College A, Schoolboy (13-15) and 90cc mod. (12-15) classes dat- ing back to 2006. DIGEST CONTINUED FROM PAGE 32 See Digest, Page 47 Coverage of the UTV World Championship on ABC will invite race fans from 80 million homes. Photo courtesy of UTVUnderground Walker Fowler made it three in a row in the GNCC's XC1 Pro ATV division aboard the Yamaha YFZ450R. Photo courtesy of Yamaha

Articles in this issue

Links on this page

Archives of this issue

view archives of PowerSports Business - October 2, 2017