PowerSports Business

October 2, 2017

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28 • October 2, 2017 • Powersports Business www.PowersportsBusiness.com ATV/UTV New Ranchers, Foreman also launched In its final four-wheel powersports new-model announcement of the year, Honda unveiled four 2018 models, including the family of Four- Trax Ranchers — America's best-selling line of ATVs. At the same time, Honda announced the hard-working FourTrax Foreman, the sporty TRX90X and the Pioneer 500 side-by-side. Honda's commitment to the multi-pur- pose segment continues, with the Rancher available with a wide variety of options. Only Honda offers three different ATV transmis- sion technologies, including foot-shift man- ual, push-button Electric Shift Program (ESP) and the industry-leading fully automatic Dual Clutch Transmission (DCT), a Honda exclu- sive in powersports. "Customers have demonstrated that they continue to appreciate multipurpose ATVs, which are still the market's most popular mod- els," said Lee Edmunds, American Honda's manager of Motorcycle Marketing Commu- nications. "Honda is obviously a believer as well, dominating the segment with a lineup of incredibly versatile models, and much of that success is thanks to the amazingly popular FourTrax Rancher, which is equally at home hunting, ranching or hitting the trail." FOURTRAX RANCHER In an age of increasing specialization, versatility can be extremely refreshing, and it's difficult to find a better example of do-it-all effective- ness than Honda's family of capable FourTrax Rancher ATVs. No matter the application — whether it's accessing a favorite deer stand, repairing a fence on the back 40 or just exploring the local OHV area with friends — there's a Rancher that's ideally suited. Available in six configurations, the FourTrax Rancher is offered with manual transmission, push-button ESP or automatic DCT, and there are also choices between IRS and a solid rear axle, as well as 2WD and 4x4. The 420cc, liquid-cooled, single-cylinder engine offers the sort of unrivaled reliability that keeps Rancher owners using their vehicles for many years, and the spread of power is well suited for almost any situation. Colors: FourTrax Rancher 4x4 Automatic IRS EPS: Active Yellow, Honda Phantom Camo FourTrax Rancher 4x4 Automatic IRS: Red, Olive FourTrax Rancher 4x4 Automatic EPS: Red, Vapor White, Honda Phantom Camo FourTrax Rancher 4x4 ES: Red, Olive, Honda Phantom Camo FourTrax Rancher 4x4: Red, Olive, Orange FourTrax Rancher: Red, Olive Price: Starting at $5,349 Availability: July-September (depending on model) FOURTRAX FOREMAN Like all Honda ATVs, the FourTrax Foreman knows how to have fun, but where it really shines is when there's work to be done. With a solid rear axle and swingarm rear suspension, along with a liquid-cooled, fuel- injected, single-cylinder, 500-class engine that is longitudinally mounted in the chassis (thereby placing the crankshaft inline with the drive system for a more efficient transfer of power), this midsize ATV is an absolute worka- holic. TraxLok is standard, enabling the rider to switch between 2WD and 4x4 with the push of a button, or to lock the front differential when traction is at a premium. Electric power steering is available, and cargo can be carried on the heavy-duty front and rear racks. With three headlights (two frame-mounted and one on the handlebar to increase visibility in cor- ners), the work doesn't have to stop when the sun goes down. Colors: FourTrax Foreman 4x4 ES EPS: Red, Shale Blue, Honda Phantom Camo FourTrax Foreman 4x4: Red, Olive, Shale Blue Price: Starting at $7,299 Availability: July-September (depending on model) TRX90X Honda's proven TRX90X is one of the best first steps that a young rider can take on the journey toward a lifetime of off-road recreation. This air-cooled, 4-stroke has all the right ingredients to be the ultimate first machine: electric start- ing, manageable power, consistent handling, compliant suspension and uncomplicated con- trols. The TRX90X brings unmatched durabil- ity to the market — every component is built to Honda's high standards to withstand even the Honda reveals 2018 ATVs, Pioneer 500 Yamaha Motor Corp., USA again provided a new side-by-side, the Viking VI Special Edi- tion, to the SEAL-Naval Special Warfare Family Foundation (NSW) for auction at its annual fundraiser near San Diego. Assembled in the USA at Yamaha's Newnan, Georgia, factory, the Viking VI SE raised $17,000 toward the organization's mission of supporting SEAL members' families. This marks Yamaha's fourth consecutive year of aid- ing NSW, totaling nearly $90,000 in funding for the much-deserved recipients. The SEAL-Naval Special Warfare Family Foundation is a San Diego- based 501(c)(3) nonprofit organization founded in 2008 that raises awareness and funds for special programs in direct support of the NSW families on a local, national and global scale. "Yamaha is honored to continue its support of the SEAL-NSW Family Foundation and its important mission of assisting the fami- lies of those who defend our freedoms," said Steve Nessl, Yamaha's ATV/side-by-side group marketing manager. "We know this highly Yamaha supports SEAL group with Viking donation Retail co-op group to carry lineup, including all-new ATV ARGO announced it has added Arctic Co-oper- atives Limited and its 32 locations to ARGO's growing North American dealer network. Arctic Co-operatives Limited is a service federation that is owned and controlled by 32 community-based co-operative business enter- prises that are located in Nunavut, Northwest Territories and Yukon. Independently owned and controlled by indigenous peoples of the Arctic, it operates retail facilities, hotels, cable operations, construction, outfitting, arts and crafts production and property rentals. All 32 locations have committed to repre- senting the ARGO XTV and ARGO Xplorer lines of off-road vehicles to serve the country's sparsely-populated north. "As a 'Made in Canada' brand with a rich, 50-year heritage of pushing the boundar- ies of extreme terrain, it's about time we set up shop in Canada's northernmost, rugged provinces and territories," said Kevin Asselin, ARGO's vice president of Sales & Marketing. "We are thrilled to be working with Arctic Co-operatives to make ARGO the go-to off- road vehicle of choice in Canada's Arctic communities. Many of the people who live and work in our country's far north often rely on ATVs and snowmobiles to get around, and given the ARGO's incredible versatility in both extreme temperatures and terrains, we're confident that the addition of Arctic Co-operatives is the right strategic partner in our drive to grow retail sales and reach new customers and markets." "We are delighted to be part of the ARGO XTV dealership family and look forward to getting the first few shipments of vehicles out to our various locations," said Greg Litke, merchandizing coordinator for Arctic Co- operatives Ltd. "I'm sure there were will be many fans and adopters both from a rec- reational and commercial standpoint once people see what these incredible vehicles are capable of." PSB ARGO expands with 32 co-op dealers in northern Canada Assembled at Yamaha's factory in Newnan, Georgia, the Viking VI SE raised $17,000 towards the organiza- tion's mission of supporting SEAL members' families. This marks Yamaha's fourth-consecutive year of aiding NSW, totaling nearly $90,000 in funding for the much-deserved recipients. Photo courtesy of Yamaha Motor Corp., USA See Yamaha, Page 33 See Honda, Page 30 The Honda FourTrax Foreman includes TraxLok, which allows riders to switch between 2WD and 4WD at the push of a button. Photos courtesy of Honda The FourTrax Rancher is available with a manual transmission, push- button Electric Shift Program or Dual Clutch Transmission.

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