PowerSports Business

October 2, 2017

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NEWS www.PowersportsBusiness.com Powersports Business • October 2, 2017 • 3 KEVIN DUNN New Company: Stealth Electric Bikes USA New Position: National brand manager Previous Company: Ray Price Harley-Davidson Triumph Previous Position: General manager HENIO ARCANGELI New Company: American Honda Motor Co., Inc. New Position: Senior VP, Automobile Sales Division, and GM, Honda Auto Sales Previous Company: Yanmar North America Previous Position: President, North America Project TRACY CROCKER New Company: Evinrude New Position: Senior vice president and general manager Previous Company: Arctic Cat Previous Position: Vice president and general manager, Global ATV Business Yamaha Motor Corp., USA, announced it plans to enter the U.S. electric bicycle market in 2018. Yamaha will launched its "Yamaha Power Assist Bicycles" brand to the U.S. at Interbike in Las Vegas, Sept. 20-22. Yamaha's booth at Interbike gave attendees an opportunity to view prototype models, as the company establishes relationships with specific retailers currently servicing cycling consumers. "Yamaha has been a pioneer, inventor and innovator in elec- tric bicycles for more than two decades," said Terry Okawa, president, Yamaha Motor Corp., U.S.A. Yamaha Motor Company, Ltd. (YMC) launched the world's first electrically power assisted bicycle in 1993 and has since produced more than 4 million drive units and sold over 2 mil- lion Yamaha power assist bicy- cles. YMC supplies class-leading e-Bike Systems to select OEM partners worldwide. "Everyone at Yamaha is excited to be entering the rapidly expanding U.S. e-bike market and sharing Yamaha's passion for exciting products and legendary product performance, innovative design, quality and reliability with the growing e-bike audi- ence," said Rob Trester, division manager, New Business Develop- ment Division, which is launch- ing the Yamaha Power Assist Bicycles brand. Yamaha's Power Assist Bicy- cles are scheduled to be available at U.S. dealers starting in 2018. LABOR UNIONS END AGREEMENTS WITH HARLEY-DAVIDSON Two labor unions, which represent the majority of the production employees at Harley- Davidson, have terminated their partnership agreements with the company, according to the Mil- waukee Journal Sentinel. The United Steelworkers and the International Associa- tion of Machinists and Aero- space Workers have ended their agreements with Harley- Davidson after 22 years. Robert Martinez Jr., presi- dent of the International Associa- tion of Machinists and Aerospace Workers, told the Milwaukee Journal Sentinel, "It has become apparent to me that for the last seven years Harley-Davidson has been, and continues to, systemat- ically dismantle its hourly work- force through various means." Harley-Davidson spokes- woman Patricia Sweeney said the unions' decision to pull out of the agreements won't change the company's approach to dealing with workplace issues. BMW MOTORRAD GROWS SALES IN AUGUST BMW Motorrad achieved strong sales in August, with 10,504 motorbikes and maxi-scooters delivered to customers. This was an increase of 13.2 percent com- pared to the previous year. In the first eight months of the year, 113,728 units were deliv- ered to customers, an increase of 9.5 percent compared to the same period last year. Both figures are better than ever before. SCHAEFFER'S HARLEY-DAVIDSON CO-FOUNDER DIES Dennis Schaeffer, the co- founder of Schaeffer's Harley- Davidson of Orwigsburg, Pennsylvania, died Sept. 6 at the age of 71. Schaeffer and his par- ents opened their Harley-David- son dealership on March 27, 1967, followed by a KTM and Can-Am dealership in 2014. His obituary details his involvement and passion for the powersports industry: "Throughout his 50 years in business, Dennis was recog- nized by various organizations including the Harley-Davidson NEWS 6 Dealers assist in hurricane relief 9 Pied Piper: Update your follow-up 10 Dealership president passes away 10 Parts Unlimited new hires OPINION 11 From the Editor 11 Online at PowersportsBusiness.com FINANCE 14 BRP sees "very positive" fiscal Q2 15 Helmet company secures investor PSBFOCUS SNOW 18 Polaris, Ski-Doo top snow sales 21 New race models at Haydays 23 2017 WPS Product Show in N.Y. 27 Camso launches DTS kit ATV 28 Honda reveals 2018 ATV model 31 Polaris begins Ranger XP production SOLUTIONS 42 Mark Mooney 43 Laura Reinders MOTORCYCLE 34 KTM Canada opens new HQ 36 Harley-Davidson 2018 lineup 39 Ducati's '18 models arrive in the U.S. PWC 40 Dealer hosts Pro Watercross event 40 PWC dealer sells out inventory AFTERMARKET 44 Hot Products 45 Yuasa Battery executive retires Content YAMAHA TO ENTER U.S. E-BIKE MARKET To feature your recent hire, send a email to Dave McMahon at dmcmahon@powersportsbusiness.com ON THE MOVE Freedom Powersports creating new sales channel BY KATE SWANSON ASSISTANT EDITOR It's no secret that pre-owned inventory has become a major segment in the powersports industry. With dealers looking to move their aged inventory before the winter, sales of used units continues to be a priority for many dealers. Freedom Powersports, a 2016 Power 50 dealership group, held its first online auction for powersports units last fall and recently announced it will host another auc- tion on Saturday, Nov. 4. The bidding from the public will begin at 8 a.m. and ends at 6 p.m. CDT. The online inventory will include thousands of used ATVs, motor- cycles, side-by-sides and PWC. "Our industry is trending toward online sales. Last year we had good success when it came to sales, but we had a lot of success when it came to pre-registered users," said Sarah McVean, marketing director for Free- dom Powersports. "We are very excited to see where this goes and see how much we can grow with this auction." New to 2017, Freedom Powersports, along with its partner Powersports Auction, is expanding its auction to not only include inventory from all of 14 of its dealership loca- tions, but opening it up for dealers nationwide to participate. "We're hoping to get a good turnout in participation from dealers," said James Scaggs, founder of Powersports Auction. "We're trying to create a way for dealers to move used inven- tory and create a marketplace for buyers where they can view certified dealer inventories." Registration is free for both consumers and dealers, with only dealers contributing inventory. In the event of a sale, dealers will pay a commission value of 5 percent of the sale. Scaggs said there will be no consumer-to- consumer listings. "It's dealer inventory only and public buyers only," he added. Dealers will be added on a case-by-case basis, with interested dealers needing to regis- ter online prior to the auction. Pre-registration is already underway, and dealers who are inter- ested in participating in the auction can register at live.powersportsauction.com. "We learned a lot last year, and we're really trying to make the entire process seamless for the consumer, so they can get all the info they need in order to have confidence in the bid- ding process without ever leaving the website," Scaggs said. "We've built an integration system that aims to make it very simple for the dealer to get their inventory into the system." The company has been able to integrate information from DealerSpike, DX1 and ARI. If a participating dealer has a feed through those providers, the inventory can be automatically imported into the auction's system. Dealers will then have access to an admin dashboard, where they can log in to set prices or delete any items they don't want in the auction up to 48 hours before the bidding begins. Beyond having more sources of inventory, this year's auction has partnered with several companies to provide more options for financ- ing, pricing, vehicle history reports through instaVIN and shipping with uShip. Freedom Powersports and Powersports Auction will offer instant pre-qualifications for financing and will work with different lenders to streamline the financing process. Another update for this year is the auc- tion will collaborate with NADA on pricing for both the dealers and consumers. On the dealer side, NADA will provide a range of values between a rough wholesale value and a clean wholesale value and can make recommendations for starting bids. Con- sumers will be able to see the average retail value of the unit. "Our long-term goal here is to create a new marketplace for dealers to move their aging inventory that otherwise is not selling on other locations and is costing them. We're provid- ing an alternative before it ends up going to a physical auction," Scaggs said. "I think we have just skimmed the sur- face of this market, and we saw that peo- ple were interested," McVean said. "As we continue these auctions, we're going to see a brand new marketplace available to the powersports industry." PSB HOTNEWS Dealership expanding auction offerings See Hot News, Page 10

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