PowerSports Business

October 2, 2017

Issue link: http://read.epgmediallc.com/i/877322

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Page 18 of 47

www.PowersportsBusiness.com Powersports Business • October 2, 2017 • 19 FOCUS PSB year of purchase. Future year units are units manufactured for a future year from the year of purchase. During the 2016-17 buying season, con- sumers purchased more current or previous year units than what was seen in the 2015-16 season. A total of 46 percent of new snowmo- biles purchased in this study were a current year model. This is 3 percent higher than what was seen in in the previous buying sea- son. A total of 17 percent of new snowmobiles were a previous year model. This is 4 percent higher than what was seen in the previous buying year. A total of 37 percent of new snowmobiles purchased were that of a future year model. The purchase of future year mod- els decreased 7 percent from what was seen in the 2015-16 season. TYPES OF TRADES In the "Type of Trades on New Snowmobile Purchases" chart, we look at the type of trades being taken in for a new snowmobile. This chart looks at 4,000 transactions where a trade was taken in. Each column represents the type of new snowmobile being purchased. Each sec- tion of that column represents the type of trade being taken in. In most cases, a new snowmobile is being traded in for a unit of the same kind. This can be seen across all snowmobile segments, where the dominant trade taken in is for the same type of model. Performance and youth snowmobiles models are the outlier in this trend. While performance models are still the most traded for a new performance model, the distribu- tion of other segments is higher when this type of snowmobile is purchased. A total of 46 percent of those purchasing a perfor- mance model are trading up from a perfor- mance model. Thirty-two percent of these buyers are trading up from a trail model, and 10 percent are trading up from a non-specific model. Sixty percent of those coming from a youth model are going to a non-specific type of snowmobile. The remaining 40 percent of buyers are trading up to a mountain or tour- ing model, divided equally. DIRT-TO-SNOW The snow bike focus is looking at the purchases of 1,121 dirt-to-snow (DTS) kits that occurred between Aug. 1, 2015, and July 31, 2017. The sample only focuses on transactions where a full DTS kit was purchased or installed. We've included over-the-counter parts purchases, service installations and purchases as or with the purchase of a dirt bike. The concept of a snow bike is not new, however, the transformation of a snow bike in to the powersports industry is still recent. The dirt to snow technology is a game-changer for CDK CONTINUED FROM PAGE 18 PERCENT OF NEW SNOWMOBILE SALES V. TOTAL NORTH AMERICAN SNOW PACK Based on 53K new snowmobile sales between Aug. 1, 2015-July 31, 2017 1% 3% 8% 9% 10% 10% 7% 3% 1% 0% 0% 0% 0% 2% 5% 9% 14% 8% 6% 3% 1% 0% 0% 0% 0.0 100 200 300 400 500 600 700 800 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 % of New unit sales Sq. ft of snow pack (Billions) PERCENT OF CURRENT, NON-CURRENT AND FUTURE YEAR UNIT SALES Based on 26.5K new snowmobile unit sales between Aug. 1, 2016-July 31, 2017 Current Year 46% Future Year 37% Previous Year 17% See CDK, Page 20 Source: CDK Global Recreation

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