PowerSports Business

October 2, 2017

Issue link: http://read.epgmediallc.com/i/877322

Contents of this Issue

Navigation

Page 17 of 47

18 • October 2, 2017 • Powersports Business www.PowersportsBusiness.com FOCUS PSB Study shows top-selling Polaris, Ski-Doo sleds CDK Lightspeed data also examines relationship between snowfall, sales A study of data from dealers who use the CDK Lightspeed DMS shows that from Aug. 1, 2016, through July 31, 2017, Polaris and Ski-Doo are running neck-and-neck for top snowmobile model sales. Polaris, however, stands stall, with the 800 Pro RMK 155 ranking first in sales among Lightspeed DMS dealers for the past seven years. Models included in the top purchased models list have been derived from VIN decoding. Models that have not been defined by the manufacturer in the VIN do not appear in this list. In the 2016-17 season, the Polaris 800 Pro RMK 163 was the No. 2 seller. Ski-Doo followed in third with the Summit X 850 165 ETEC, and Polaris was No. 4 with the 800 Switchback Assault 144 ES. Ski-Doo took the No. 5 spot with the Summit SP 850R 165 ETEC 3.0. Ski-Doo then takes four of the bottom five slots in the top 10, with the No. 6 Summit X 850 165 T-3 ES, No. 7 Renegade Sport 600 CARB, No. 9 Renegade Adrenaline 850 ETEC and the No. 10 Summit X 850 154 ETEC ES. The Polaris 600 Pro RMK 155 ES is No. 8. The trend of new unit sales includes trans- actions from the last two years. This sample includes 53,212 new units sold between Aug. 1, 2015, and July 31, 2017. When examining current buyer trends, including top selling models, trades and year of unit purchased, CDK focused on the most current year. This sample includes the sales of 26,534 new snowmobiles purchased between Aug. 1, 2016, and July 31, 2017. SNOWMOBILE SALES V. SNOW PACK The "Percent of New Snowmobile Sales v. Total North American Snow Pack" chart focuses on 53K new snowmobiles sold between Aug. 1, 2015, and July 31, 2017. This chart compares the percent of total sales by month to the total North American snow pack by month. North American snow pack is measured in square feet by the billions and includes all snow on the North American continent. North American total snow pack data shown is provided by the Rutgers University Global Snow Lab. In both years, we see that buyers' purchas- ing behaviors have a strong correlation with the weather. During the 2015-16 season, less snow was spread out more consistently across each winter month. Snowmobile purchasing trends followed these weather patterns, which resulted in higher than normal sales during the months of January and February. The 2016-17 season had significantly more snow pack, which spiked quickly between November and January due to the affects of La Nina. The 2016-17 season also started off colder than normal in the North and Northeast, however many U.S. cities experienced one of the warmest winters on record. For the most recent selling season, buying patterns followed the same trends. Consumers' purchases were slower during the colder begin- ning of the winter but spiked during a warmer and whiter than normal December. December 2016 was also the month with the most new snowmobile sales in this study. MODEL YEAR PURCHASED DURING 2016-17 SEASON In the "Percent of Current, Non-Current and Future Year Unit Sales" chart, we look at the year of new units that buyers were purchasing during the 2016-17 buying season. Current year units are units that are manufactured for the same year of purchase. Non-current year units are units manufactured prior to the Rank Make Model 1 Polaris 800 PRO RMK 155 2 Polaris 800 PRO RMK 163 3 Ski-Doo SUMMIT X 850 165 ETEC 4 Polaris 800 SWITCHBACK ASSAULT 144 ES 5 Ski-Doo SUMMIT SP 850R 165 ETEC 3.0 6 Ski-Doo SUMMIT X 850 165 T-3 ES 7 Ski-Doo RENEGADE SPORT 600 CARB 8 Polaris 600 PRO RMK 155 ES 9 Ski-Doo RENEGADE ADRENALINE 850 ETEC 10 Ski-Doo SUMMIT X 850 154 ETEC ES TOP 10 MODELS PURCHASED 26.5K units sold from Aug. 1, 2016-Jul. 31, 2017 See CDK, Page 19 Polaris dealers who sell the Polaris Pro RMK 155 saw the sled once again retail at a rapid pace. Photo courtesy of Polaris Source: CDK Global Recreation

Articles in this issue

Links on this page

Archives of this issue

view archives of PowerSports Business - October 2, 2017