Landscape & Irrigation

September 2017

Landscape and Irrigation is read by decision makers throughout the landscape and irrigation markets — including contractors, landscape architects, professional grounds managers, and irrigation and water mgmt companies and reaches the entire spetrum.

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Page 12 of 35 Landscape and Irrigation September 2017 13 1-2:30 p.m. NALP Workshop 1: 5 0 Su r e f i r e Way s t o Re d u c e C o s t & Increase Profits Bill Arman and Ed Laflamme, The Harvest Group, National Association of Landscape Professionals Consultants A R E YO U F RU S T R AT E D w o r k i n g 24/7 w ith low profits? Are your sales growing bigger and your bottom line s m a l l e r ? I t 's t i m e t o f i g u r e o u t t h e thing s that real ly make mone y. This hard-hitting session will include real- world case studies and practical advice to help landscape professionals attract, motivate and keep g reat people, and maximize market share with powerful estimating and pricing strategies. 3-4:30 p.m. NALP Workshop 2: A Critical Analysis of the Six Estimating Systems Used in the Green Industry Today Jim Huston, J.R. Huston Consulting, National Association of Landscape Professionals Consultant LEARN THE SIX MOST commonly used estimating methods in the green industry. Attendees will gain an understanding of six estimating methods and the tools to identify the weaknesses and strengths in each; how to analyze a bid; and how to define and calculate direct costs, general and administrative overhead costs, a break even point, gross profit margins and net profit margins. FRIDAY, OCTOBER 20 8-9:30 a.m. NALP Workshop 3: The Success Mar ke t ing St r ate g y for Growing Your Landscaping Business C h r i s t o p h e r Ya t e s , Su cce s s L a n d s c a p e Marketing, National Association of Landscape Professionals Consultant WEBSITES AND SOCIAL MEDIA are changing at lightning speed, and it's a challenge for a business owner to stay on top of it all. The author of The Complete Guide to Marketing Success for Landscapers will break everything down in a practical way to help businesses generate more clients, referrals and revenue. 8-9:30 a.m. NALP Workshop 4: Teamwork – In Every Aspect of Your Life! Rich and Crystal Arlington, Rich Arlington & Associates, National Association of Landscape Professionals Consultant THE DYNAMIC DUO of Landscap e and Snow, Rich & Crystal Arlington will explain how to work together as a team at work and at home. To be successful in our personal lives and business, a person must understand and develop a plan to overcome the obstacles presented when husband and wife work together. Attendees with learn how to create a professional environment, use technology as an effective tool and utilize each other's strengths to build unity in a business and personal relationship. 10-11:30 a.m. NALP Workshop 5: Tips and Trends for Hiring and Retaining Employees Kent Kohn, Pro-Motion Consulting Inc., National Association of Landscape Professionals Consultant WHAT ARE BUSINESSES DOING to attract and keep employees? What is the most important policy to maintain when hiring and firing? What are the most

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