PowerSports Business

Sept 4, 2017

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NEWS www.PowersportsBusiness.com Powersports Business • September 4, 2017 • 9 Interested in learning more about how the industry performed at the retail level in Q2 2017? Download the 10-page PDF of the dealer survey results for $39.99 at www.powersportsbusiness.com/ digital-downloads In Conjunction with BMO Capital Markets April-June DEALER SURVEY Q2 2017 thousands of dealerships nationwide. Synchrony Financial is one of the nation's premier consumer financial services companies, providing a range of credit products through programs it has established with a diverse group of national and regional retailers, local mer- chants, manufacturers, buying groups, industry associations and healthcare service providers to help generate growth for its partners and offer financial flexibility to its customers. "Synchrony Financial is a longstanding sup- porter of PSB and our industry events, and we can't wait to present the 2017 Power 50 dealers alongside them," McMahon said. "In the time that has elapsed since we celebrated the 2016 Power 50 dealers with their support, Synchrony Financial has moved the needle forward in terms of providing retail financing options that simply help dealers grow their business." "Our research shows that the availability of financing is an important factor for shoppers when making a powersports purchase," said Glenn Marino, executive vice president and CEO Payment Solutions, Synchrony Financial. "We're proud to work with our dealership partners to help their business grow and offer financing to help their customers get the pow- ersports products they want and need. We look forward to recognizing the Powersports Business Power 50 winners." RUMBLEON RumbleOn is sponsoring the Power 50 for the first time in 2017. RumbleOn aims to be the technological future of the motorcycle market- place, the only place in an oversupplied world of lead generators, where dealers can receive immediate cash for motorcycles. "We are looking forward to helping Rum- bleOn celebrate its first year by connecting them with the 2017 Power 50 dealers of North America," McMahon said. "Five years ago, we started the Power 50 with the idea of celebrat- ing the most successful dealers, and with the support of a new and innovative company like RumbleOn, it'll be another memorable event." "RumbleOn is very excited to be part of such a great recognition program like the Power 50," said RumbleOn founder and CEO Marshall Chesrown. "We look forward to being a long- term and profitable solution for all powersports dealers for selling, buying, listing, financing or auctioning all pre-owned inventory." PSB POWER 50 CONTINUED FROM PAGE 6 DEALER SURVEY CONTINUED FROM PAGE 8 Q1 survey, when 49 percent of Polaris dealers reported growth. Bringing up the rear, 80 percent of Suzuki dealers reported a decline in sales, as the lack of a side-by-side offering is hurting that brand. Dealers interested in participating in the Q3 survey should send an email to editor Dave McMahon at dmcmahon@powersportsbusi- ness.com. Five dealers who complete the sur- vey are selected at random to win a $100 gift card. In addition, dealers receive a complete analysis of the data from BMO Capital Markets analyst Gerrick Johnson. Dealers who com- pleted the Q2 survey received a 21-page PDF worth of valuable data. PSB WHAT PRODUCT SEGMENTS ARE YOU EXCITED ABOUT? WHAT PRODUCT SEGMENTS HAVE YOU BEEN DISAPPOINTED WITH? Source: Powersports Business/BMO Capital Markets Heavyweight motorcycles 29% Sport bikes 20% ATVs 17% Snowmobiles 12% Scooters 9% Side-by-sides 7% Off-road bikes 3% PWC 3% Side-by-sides 40% Off-road bikes 18% Heavyweight motorcycles 12% ATVs 9% Sport bikes 8% Snowmobiles 6% PWC 5% Scooters 2%

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