PowerSports Business

Sept 4, 2017

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36 • September 4, 2017 • Powersports Business www.PowersportsBusiness.com FOCUS PSB U.S. PERCENT OF ACCESSORY SALES ON NEW UNITS As percent of unit sales, by state (accessory sales $/unit sales $), 145K new units sold July 1, 2016-June 30, 2017, $121M in accessory sales, $2B in new UTV unit sales U.S. PERCENT OF NEW UNIT SALES WITH NO ACCESSORIES By state and region, 145K new units sold, July 1, 2016-June 30, 2017, $2B in new UTV unit sales TOP 10 ACCESSORY CATEGORIES PURCHASED AFTER PURCHASE OF A UTV 559K units serviced July 1, 2016-June 30, 2017 $54M in parts sales 10.6% 8.8% 8.7% 8.6% 8.5% 8.1% 6.8% 6.7% 6.2% 6.2% 6.0% 5.5% 5.3% 4.8% 4.7% 4.0% 3.7% 2.8% 1.3% 13.2% 8.9% 8.0% 8.0% 7.7% 7.4% 6.8% 6.6% 6.5% 6.3% 6.1% 5.7% 5.4% 5.3% 5.3% 5.2% 5.2% 5.0% 5.0% 4.9% 4.4% 4.2% 4.1% 3.8% 3.6% 3.2% 3.2% 2.3% 2.1% 8.7% 0% 2% 4% 6% 8% 10% 12% 14% MT WY AK IA LA MN ND ID CO TN AR UT TX MS IN WI MI AL SD VA KY NY WA GA ME PA CT KS NJ MA MD NE WV OK NM IL DE OH NC SC NH OR MO FL NV CA AZ VT HI Up Down Flat 83% 73% 64% 61% 58% 56% 52% 49% 47% 44% 44% 43% 42% 41% 38% 80% 69% 65% 62% 62% 57% 54% 53% 50% 46% 45% 76% 48% 32% 62% 53% 48% 47% 43% 40% 40% 40% 33% 32% 29% 28% 70% 69% 54% 39% 37% 34% 33% 25% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% HI CA MO IL OH ND NE OK WI KS MI IN SD MN IA VT NH NJ MA CT MD DE PA WV NY ME OR WA AK FL NC SC GA VA TX MS KY TN AR LA AL AZ NV NM CO WY UT ID MT California Midwest Northeast Northwest South West Body 26% Drive 21% Electrical 13% Tires 6% Suspension 6% Windshield 5% Control 4% Winch 4% Battery 3% Wheels 2% Other 10% Body 45% Windshield 21% Winch 10% Electrical 6% Plow 3% CDK CONTINUED FROM PAGE 23 Source: CDK Global Recreation 59 percent of UTVs sold being sold with an accessory. Alabama and Louisiana topped this region with 28 percent and 29 percent of UTVs sold being sold without an accessory, respec- tively. Ten out of the 12 Southern states sold accessories on more than half of the UTVs that were sold. TOP ACCESSORIES CATEGORIES This study shows the type of accessories that are being purchased and installed at the time See CDK, Page 37

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