PowerSports Business

Sept 4, 2017

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www.PowersportsBusiness.com Powersports Business • September 4, 2017 • 29 FOCUS PSB Polaris Ranger 900 Crew and a Can-Am Mav- erick X3 MAX in the AudioFormz booth. The AudioFormz Maverick X3 MAX and the X3 two-seater in the Dragon- Fire booth will be used to introduce DragonFire's new line of X3 acces- sories to the public. At the Sand Sports Super Show, Dragon- Fire will be looking to grow relationships with other vendors, as well as gauge cus- tomer interest in cur- rent products and prototype products that will be unveiled in Costa Mesa. Of course, Dragon- Fire has other partner- ships it's nurturing. This past summer, the brand worked with Discovery Channel's Diesel Brothers to customize a Polaris Ranger 1000 for Major League Baseball's National League. And, DragonFire announced in November that it was working with Can-Am for 2017 on Defender accessories. "We expect that that will continue to grow. The partnership so far has been great from a design aspect," Dible said. "Working with an OE has been a little bit different just because they do have differ- ent requirements, but it's been a great learning experience for us on a sales and marketing side as well as our engineering department to actu- ally work with the OE and see what specifica- tions and requirements they have. It helps us to elevate our game on our brands of products because these are the requirements that the OE has, and these would be good requirements for us to include as well." LOOKING INTO THE FUTURE As DragonFire looks toward the fall and winter season and into 2018, the brand plans to con- tinue to enhance its marketing. To that end, DragonFire recently hired Heath Zawilinski as a market- ing specialist to work with MAG and Tucker Rocky's corporate marketing team on digital adver- tising. DragonFire will also be shifting its brand image, as dealers and consumers will notice in upcoming ads. " W e ' r e l o o k i n g t o kind of differentiate our line a little bit, add a little bit more grit and raw, get back to those racing roots, where we're a little bit more rugged and edgy, so those are some fun things that we've got going on. So look for some new advertising from us that's got a little bit more edge to it," Dible said. Advertising will be important as Dible says DragonFire has a lot of new product coming. "We plan on expanding into new categories. We plan on doing refreshes of existing prod- uct lines. We've got plans to upgrade and add some additional features to products that we already offer," she said. "We are solely focused throughout 2017 and into 2018 on new prod- ucts. We want to make sure that we're offering the best premium products to our consumer, but again, focused on that dealer to make sure that they're profitable." PSB DRAGONFIRE CONTINUED FROM PAGE 28 The steering wheel kits, with a quick-release hub-spline kit and five steering wheel options, offered by DragonFire are growing in popularity. X3 two-seater in the Dragon- Fire booth will be used to introduce DragonFire's new line of X3 acces- At the Sand Sports Super Show, Dragon- Fire will be looking to grow relationships with other vendors, as well as gauge cus- season and into 2018, the brand plans to con- tinue to enhance its marketing. hired Heath Zawilinski as a market- ing specialist to work with MAG and Tucker Rocky's corporate marketing team on digital adver- tising. DragonFire will also be line a little bit, add a little The steering wheel kits, with a quick-release Three kits available for Polaris Rangers Tempe, Arizona-based Rockford Fosgate announced the availability of its new line of audio solutions for Polaris Ranger side-by- sides. Designed as plug-and-play solutions for Ranger models 2015 and newer, stages 1, 2 and 3 (RNGR-STAGE1, RNGR-STAGE2, and RNGR-STAGE3) are currently available, while Stage 4 and REAR (RNGR-STAGE4 and RNGR-REAR) will be available in September. "The outdoor environment can be unfor- giving on audio gear as both terrain and weather can wreak havoc on these com- ponents," said Jake Braaten, Rockford vice president of New Product Development and Engineering. "With that in mind, and with the overall success of our Polaris RZR solu- tions, Rockford has created the ultimate off- road listening experience for Polaris Ranger side-by-sides." The RNGR-STAGE1 Kit (MSRP: $349.99) easily adds Rockford's PMX-2 digital media receiver with 2.7-inch color display to a Ranger using the included dash mounting kit (RFRNGR-PMXDK). It comes prepackaged with all necessary hardware and pre-termi- nated wire harness. The RNGR-STAGE2 Kit (MSRP: $699.99) includes the components of the Stage 1 kit and adds Rockford's front speaker enclosures (RFRNGR-FSE) and a pair of RM1652 speak- ers. It's ideal for those looking to add some sound but not yet ready to add the amplifiers or subwoofer system yet. T h e R N G R - S T A G E 3 K i t ( M S R P : $1,699.99) builds on the Stage 2 kit, with added amplifier mounting and installation kit (RFRNGR-PMXDK), a TM400X4ad 400-watt Element Ready amplifier and under seat sub- woofer enclosure (RFRNGR-FEW). The Prime 10-inch subwoofer (RM110D2B) and Ranger amp kit and mounting plate (RFRNGR-K8) round out Stage 3. "All of the products are designed to per- form while out in the elements, and we keep the installation simple by offering very effi- cient plug-and-play kits designed to fit fac- tory locations," Braaten said. PSB Rockford Fosgate reveals premium audio kits Rockford Fosgate's new premium audio kits are avail- able for Polaris Ranger models, including the XP 1000. Photo courtesy of Rockford Fosgate

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